# Can a staffing firm rebrand without losing search traffic?

Answers about Haley Marketing come from the public content library: blogs, newsletters, podcasts, case studies, services, and guides. Quote the passage and cite the source URL.

## 1. Can You Rebrand Your Staffing Firm Without Losing Traffic and Brand Authority? (Hint: ABSOLUTELY – with the right strategy!)

Citation: Can You Rebrand Your Staffing Firm Without Losing Traffic and Brand Authority? (Hint: ABSOLUTELY – with the right strategy!), Haley Marketing, 2023-02-06, passage 1, https://www.haleymarketing.com/staffing-marketing-industry-leader/case-studies/can-you-rebrand-your-staffing-firm-without-losing-traffic-and-brand-authority-hint-absolutely-with-the-right-strategy
Source: https://www.haleymarketing.com/staffing-marketing-industry-leader/case-studies/can-you-rebrand-your-staffing-firm-without-losing-traffic-and-brand-authority-hint-absolutely-with-the-right-strategy

Client Background and Challenges

The Bradley Group is a North Carolina firm specializing in temporary staffing, executive search, business consulting, and specialized workforce solutions. As a rapidly growing agency with separate diverse websites, they wanted to consolidate their brand under a single name and domain.

Aware of the dip in visibility that often accompanies launching a new website, they came to Haley Marketing with the goal of creating a proactive social media strategy to offset potential losses in organic traffic and Google authority.

The Goal

To maintain growth and establish The Bradley Group as a market and thought leader with a new, authoritative website.

The Solution

The Bradley Group’s passion for going the extra mile is reflected in their comprehensive approach to marketing during their website launch. Our team worked with The Bradley group in five key areas:

- Consistent blogging

- Ongoing SEO

- Social Pro (complete social media management)

- PPC

- Reputation Management

The Results

Committing to a consistent marketing strategy successfully launched The Bradley Group’s new domain in December of 2020—and it has been growing ever since.

From Q1 2021 to Q1 2022, we saw a dramatic increase in traffic and brand authority:

- 25% increase in organic search traffic year over year

- 0 Google rankings in January of 2021 for the new domain to 764 positions in January of 2022 (with continued growth to 883 positions the following year)

- Gain Search Authority

Is your staffing firm considering a change of domain or thinking about rebranding? Get in touch with one of Haley Marketing Group’s digital marketing specialists to find out how to rebrand without losing visibility.

## 2. What’s the Big Deal With Retargeting Anyway?

Citation: What’s the Big Deal With Retargeting Anyway?, Becca Searns, 2014-09-15, passage 2, https://www.haleymarketing.com/resources/ask-haley-blog/retargeting-advertising-staffing-industry
Source: https://www.haleymarketing.com/resources/ask-haley-blog/retargeting-advertising-staffing-industry

have to be patient and wait until your “list” is big enough to for Google to show your ads too. But don’t worry; at the time of this post’s publication, you only needed 100 people on your list.

Once your list has grown large enough, you can setup your Google Adwords campaign with pertinent details, add a few ads that highlight why you are the best firm in town to work with, set your budget, and turn on the ads. But the great thing is, you can choose to have your ads shown to only individuals on your retargeting list.

Oh, now I get it! But how can I outsmart my competition?
Well, the best way to approach retargeting with Google AdWords is by using it as a branding opportunity. After all, retargeting only works by having your prospect visit your site first. This means that they are aware of your firm; but until you receive their first (or next) staffing order, we need to keep your firm top of mind.

But it’s possible to take your retargeting strategy a step further. If you have a healthy amount of website traffic, you can have separate lists created for different pages on your website. For example, you have one list for people that visited your payroll processing services page (potential clients?), and a separate list for people who viewed your search jobs page (potential job seekers?). Then you can deliver specific ads for these very different audiences and increase your chances that they will work with you.

If you’re interested in taking advantage of this great branding opportunity for your firm, feel free to get in touch with us to discuss starting a remarketing campaign or to take advantage of other online marketing opportunities for staffing firms.

## 3. Choosing the Right Keywords for SEO

Citation: Choosing the Right Keywords for SEO, Brad Smith, 2024-08-13, passage 2, https://www.haleymarketing.com/resources/ask-haley-blog/choosing-the-right-keywords-for-seo
Source: https://www.haleymarketing.com/resources/ask-haley-blog/choosing-the-right-keywords-for-seo

your staffing firm to craft content that resonates with your audience, improving search engine visibility and attracting quality traffic to your website.

The Elements of Effective Keyword Research

- Relevance. Grasping the concept of search intent is crucial. Your content must solve the queries of your potential clients. Use relevant search terms in your content to help potential clients and candidates find your staffing agency. (See what I did there?)

- Authority. Your content should position your organization as a beacon of knowledge and expertise in the staffing industry. Authority is built through insightful, informative content that answers questions, solves problems, and offers value far beyond the surface level.

- Search Volume. Balance is key. The allure of high-volume keywords is strong, but the real magic lies in targeting terms specific enough to attract measurable, relevant traffic without getting lost in a sea of competition.

How to Conduct Keyword Research for Staffing Firms

- Identify Relevant Topics. Begin by brainstorming the cornerstone topics relevant to your staffing firm – the services you offer, the industries you serve, and the unique value propositions of your business.

- Brainstorm Keyword Ideas. With topics in hand, delve deeper into specific keyword ideas. Utilize SEO tools (like Ahrefs, Semrush, and Moz Keyword Explorer) to expand your list, exploring variations and synonyms that your audience might use. Include location-based keywords to connect your agency with local businesses in need of staffing solutions.

- Analyze Keyword Potential. Evaluate keywords based on search volume, competition, and relevance. Prioritize those with the potential to drive targeted traffic to your site, offering a realistic opportunity for ranking well.

## 4. Are you relevant? If not, Google may ignore you and your customers might too!

Citation: Are you relevant? If not, Google may ignore you and your customers might too!, Brad Smith, 2012-04-02, passage 2, https://www.haleymarketing.com/resources/ask-haley-blog/social-media-relevance-and-seo
Source: https://www.haleymarketing.com/resources/ask-haley-blog/social-media-relevance-and-seo

in not just social media but in the entire Internet experience–but that’s a completely different blog post!

Google’s changes will affect how people conduct business–so you better get on board.

As Google looks to provide a more relevant Internet experience, search engine results will rely more heavily on social relevance. If you get nothing else out of this post, remember this:

BUSINESSES THAT IGNORE SOCIAL MEDIA WILL BEGIN LOSING SEARCH ENGINE TRAFFIC, AWARENESS, AND IN THE END, CLIENTS!

In addition to all the key search engine optimization signals on your website (meta titles, links, URLs, content, etc.), Google is taking into account social media and conversations about your brand and products. And, with Google’s personalized search, results are based on what your connections see as relevant. For staffing firms, it’s extremely important to have a strong presence in social media and foster online conversations. If you don’t, I suspect your traffic from search engines will begin to decline.

Interested in learning more about social relevance and how it will affect your staffing firm?

Join our next Lunch with Haley free webinar on social relevance. We’ll dig deeper into Google’s changes, the role of social media for staffing firms, and how you can become more relevant.

About Haley Marketing

Haley Marketing is the leading marketing firm for staffing and recruiting firms. Our services include:

- Staffing websites

- Staffing blogs

- Staffing social media

- Staffing newsletters

- Staffing direct mail campaigns

- Staffing and recruiting brochures

- Marketing and sales strategy for staffing and recruiting

- And more…

## 5. Award-Winning Website Increases Job Board Traffic by 771%

Citation: Award-Winning Website Increases Job Board Traffic by 771%, Haley Marketing, 2021-04-08, passage 1, https://www.haleymarketing.com/staffing-marketing-industry-leader/case-studies/increase-job-board-traffic
Source: https://www.haleymarketing.com/staffing-marketing-industry-leader/case-studies/increase-job-board-traffic

Client Background and Challenges

A woman-owned business with Supplier Diversity Office Certification, Johnson & Hill Staffing has connected talented people with great job opportunities throughout Western Massachusetts and Northern Connecticut since 1995.Having recently completed a major rebrand, their leadership team knew they needed a new site to:

- Reflect the firm’s new look and message.

- Improve SEO, implementing a strategy to consistently increase traffic from search engines with great content, improved UX, increased relevancy for their audiences, and improved site performance.

- Maximize response, getting people to take actions like: Searching/applying to a job; requesting information; consuming and sharing content; and opting in to ongoing communications.

- Deliver a fast, seamless experience on any device.

The Solution

Like most small businesses, Johnson & Hill needed to balance their goals with their budget. To maximize the “bang for their buck,” we recommended a Starter Site that minimized initial design costs, while still delivering the performance and functionality they wanted, including:

- local photography to illustrate their regional focus;

- custom enhancements to make the design uniquely fit their brand;

- intuitive drop-down navigation making content and features easy to find;

- dynamic client and candidate testimonials throughout the site to build credibility;

- nonintrusive fly-ins and other calls-to-action to drive response;

- company blog, as well as Staffing and Candidate Resources Centers, providing deep educational content;

- all main pages are optimized around specific keyword strategies; and

- time entry and ATS systems are fully integrated with the site.

The Results