# How do Sense and Bullhorn connect to staffing marketing? Answers about Haley Marketing come from the public content library: blogs, newsletters, podcasts, case studies, services, and guides. Quote the passage and cite the source URL. ## 1. Recruitment Marketing for Staffing Firms Citation: Recruitment Marketing for Staffing Firms, Haley Marketing, passage 7, https://www.haleymarketing.com/staffing/recruitment-marketing Source: https://www.haleymarketing.com/staffing/recruitment-marketing custom messaging and content, reporting and ongoing platform management to help staffing firms get more from Sense or Bullhorn Automation. Can we start with just one recruitment marketing service? Yes. Start with the problem that's creating the biggest recruiting challenge—candidate attraction, advertising efficiency, candidate experience, employment brand, reputation or automation—and choose the service that addresses it. Additional services can be connected as your needs evolve. Ready to build a stronger candidate pipeline? Or Explore All Our Services → ## 2. Sense & Bullhorn Automation for Staffing Citation: Sense & Bullhorn Automation for Staffing, Haley Marketing, passage 1, https://www.haleymarketing.com/staffing/recruitment-marketing/sense-bullhorn-automation Source: https://www.haleymarketing.com/staffing/recruitment-marketing/sense-bullhorn-automation Sense & Bullhorn Automation Sense & Bullhorn Automation for Staffing | Haley Marketing Get more from Sense or Bullhorn Automation with staffing-specific strategy, automation setup, custom messaging, content and ongoing management. Recruitment Marketing — Sense & Bullhorn Automation Get more from your recruiting automation. You have the technology. We help you put it to better use with staffing-specific strategy, messaging and automation programs built around your business. Get an Automation Audit Explore automation services → We had thousands of stale candidates sitting in Bullhorn doing nothing. Haley built re-engagement automations — we revived 200+ qualified contacts in the first month without a single extra recruiter hour. Director of Recruiting, IT Staffing Firm What's included in Sense & Bullhorn Automation Is Sense & Bullhorn Automation the right fit? For staffing firms that have invested in automation technology and want help turning it into practical candidate and client communication programs. Explore HaleyMail → How Sense & Bullhorn Automation services work Start with where you are today. Then determine the right level of strategy, setup, content and management support for your staffing firm. Review Your Automation Start with an Automation Audit to evaluate your current use of the platform and identify opportunities to get more from it. Define Your Program Determine which candidate and client communications make sense to automate and map out the right approach for your firm. Create Your Automations Develop your automation programs, including the workflows, custom messaging and content needed to support them. Manage & Improve Get ongoing platform management, reporting and campaign support based on the level of service your firm needs. ## 3. Haley Marketing Marks 30 Years with SMART IDEAS Summit 6, a Free Training Event to Help Staffing and Recruiting Firms Compete, Adapt, and Grow Citation: Haley Marketing Marks 30 Years with SMART IDEAS Summit 6, a Free Training Event to Help Staffing and Recruiting Firms Compete, Adapt, and Grow, 2026-07-22, passage 1, https://www.haleymarketing.com/resources/ask-haley-blog/haley-marketing-marks-30-years-smart-ideas-summit-6 Source: https://www.haleymarketing.com/resources/ask-haley-blog/haley-marketing-marks-30-years-smart-ideas-summit-6 Haley Marketing, the leading website development, digital and recruitment marketing firm serving the temporary staffing and executive recruiting industries, is excited to announce its sixth annual SMART IDEAS Summit, taking place virtually on Tuesday, Sept. 29, 2026, from 9 a.m. to 5 p.m. ET. SMART IDEAS Summit 6 is a complimentary, full-day online educational experience created for staffing and recruiting professionals. Featuring fast-paced, idea-rich presentations from top consultants, industry thought leaders, and subject matter experts from Haley Marketing and Recruiters Websites, the Summit will show staffing and recruiting firms how to connect sales, recruiting, marketing, automation, AI, and client growth into one repeatable system: a Growth Engine. This year’s theme, “Build Your Sales Growth Engine,” reflects the changing reality of the staffing and recruiting industry. Today’s buyers are harder to reach, more skeptical, and more self-directed than ever. Growth no longer comes from simply making more calls or pushing harder. Firms need stronger messaging, better sales enablement, smarter recruiting strategies, more effective websites, consistent nurturing, and practical AI and automation that improve both efficiency and response. Industry presenters will include: - Pankaj Jindal, Sense — From Experimentation to Transformation: Making AI Work in Recruiting - Kim Henderson, Cobalt Compass — Stop Competing. Start Dominating! How Staffing Firms Differentiate, Gain Client Share, and Add Real Value - Lia Taniguchi, Bullhorn — Staffing Industry Trends, Today and Tomorrow: The Growth Drivers, Market Signals, and Competitive Trends Staffing Firms Need to Watch ## 4. Marketing Automation for Staffing Firms: A Playbook to Win Clients & Candidates Citation: Marketing Automation for Staffing Firms: A Playbook to Win Clients & Candidates, Brad Bialy, 2025-07-10, passage 2, https://www.haleymarketing.com/resources/ask-haley-blog/marketing-automation-staffing-firms Source: https://www.haleymarketing.com/resources/ask-haley-blog/marketing-automation-staffing-firms That’s lazy marketing. Instead, you need trigger-based campaigns—automations that adapt based on what people do. - Clicked on a turnover blog? Send follow-up content on retention strategies. - Visited the “Request Talent” page? Notify your sales rep immediately. - Opened three emails but never clicked? Shift your messaging or medium. That’s how you create relevant, timely, and valuable outreach. Learn more about trigger-based campaigns powered by Sense & Bullhorn Automation. Clean, Enrich & Segment Your ATS/CRM Data “You’ve got 800,000 candidates in your database…and you still think you need new ones?” – Rachel Reed Your database is your greatest untapped asset. But here’s the catch: messy data kills automation. So how do you fix it? - Run a campaign to validate emails and phone numbers. - Segment by job type, client vertical, last engagement date. - Use automation to ask: “Is this still your current contact info?” Don’t wait for perfect data. Use automation to clean as you go. Surround-Sound Outreach—Email, PPC, Social & Direct Mail Not everyone reads their email. That hurts to say, but it’s true. You need to reach people where they are. - Some click on LinkedIn ads. - Some respond to postcards. - Some only move when your rep calls them. The best staffing firms? They run surround-sound campaigns. Use an integrated marketing technology stack to connect your automation with PPC, paid social, and direct mail for true omnichannel engagement. Because it’s not about the channel. It’s about the message—and being where your buyer is. Use Engagement Scoring to Fuel Strategic Sales Calls Imagine giving your sales team a list of 25 leads. Not 300 cold names. Twenty-five people who: - Opened multiple emails - Clicked on pain-point content ## 5. What’s Working Now? Staffing Sales Survey 2024 Citation: What’s Working Now? Staffing Sales Survey 2024, Haley Marketing, 2024-02, passage 10, https://www.haleymarketing.com/resources/staffing-ebooks-guides/whats-working-now-staffing-sales-survey-2024 Source: https://www.haleymarketing.com/resources/staffing-ebooks-guides/whats-working-now-staffing-sales-survey-2024 ratings of various sales methods and explored trends in the use of artificial intelligence and lead-generation tools. Q: HOW WOULD YOU RATE THE EFFECTIVENESS OF THE FOLLOWING SALES METHODS? MOST EFFECTIVE SALES METHODS: 1. Networking/referrals: It’s no surprise that this method received the highest average rating of 4.24, as building relationships and obtaining referrals from existing contacts have proven to be effective for sales success since the beginning of time. 2. Skill marketing/Most Placeable Candidate calls: This method also ranks among the most effective, with an average rating of 3.59. Proactive marketing of candidates with highly desirable skill sets is a strong way to attract attention and engage with prospective customers, especially in niche industries and high-demand talent roles. 3. Staffing automation and LinkedIn InMail: These sales tools were nearly tied for third place in effectiveness for connecting with new buyers. LEAST EFFECTIVE SALES METHODS /parenleft.caseBASED ON AVERAGE RATINGS/parenright.case: 1. Bulk email: Bulk email received the lowest average rating (read: don’t waste another minute even thinking about it). 2. Cold email: Cold email (unsolicited) is also rated low, likely because of the widespread use of spam filters to reduce clutter. Weighted Average Effectiveness Rating (1 = Not at all effective -> 5 = Extremely effective) Cold calling (by phone) Cold email (unsolicited) Cold call (drop by) Networking/referrals Bulk email Skill marketing/Most Placeable Candidate calls Marketing automation (HubSpot, Active Campaign, etc.) Staffing automation (Sense, Bullhorn Automation) Direct mail Integrated direct marketing (IDM) campaigns Social media LinkedIn InMail PPC advertising 2.53 2.37 2.78 4.24 2.3 3.59 3 3.22 2.47 2.86 3.1 3.19 2.85 7