# How has email marketing performed for staffing firms? Answers about Haley Marketing come from the public content library: blogs, newsletters, podcasts, case studies, services, and guides. Quote the passage and cite the source URL. ## 1. Ask Haley: How are staffing companies using e-mail marketing? Citation: Ask Haley: How are staffing companies using e-mail marketing?, David Searns, 2008-08-18, passage 1, https://www.haleymarketing.com/resources/ask-haley-blog/ask-haley-how-are-staffing-companies-using-e-mail-marketing-2 Source: https://www.haleymarketing.com/resources/ask-haley-blog/ask-haley-how-are-staffing-companies-using-e-mail-marketing-2 Q: Can you share some ways that staffing firms are using e-mail marketing to sell more and recruit candidates? A: Sure thing! Below are just some of the ways that staffing companies are using e-mail as a tool in their marketing efforts: 1. Client Retention What keeps customers loyal? Great service. Staffing firms are using e-mail as a tool to improve customer service in the following ways: – Better communication. Timely information on job order status. – Feedback. Surveying clients to validate the quality of service provided. – Nurturing. Sharing articles and ideas to enhance the relationship between the client and staffing firm. – Hot lists. Providing early access to lists of available/recently interviewed candidates. – Keeping top-of-mind. By regularly sending informational, educational and entertaining e-mails, staffing companies are keeping themselves top-of-mind. Staffing company remains top of mind should a need exist, as a result of e-mail. 2. Prospecting Some staffing companies are using e-mail to open doors with prospects and close sales. Here are a few of the most popular techniques: – E-mail newsletters to educate prospects about ways to use staffing. – Top candidate lists to entice prospects to place temporary or direct hire requests. – Special offers and incentives for first-time buyers. 3. Recruiting In today’s talent-starved market, recruiting is the top priority for most staffing firms. E-mail is playing a vital role in helping staffing companies find the people they need. Here’s how: – Communication. Stay connected with temps, contractors, and direct hire candidates. – Referrals. Leverage existing candidate relationships to actively seek referrals. – Reactivation. Encourage former candidates to reactivate (and make the process easier). ## 2. Ask Haley: How are staffing companies using e-mail marketing? Citation: Ask Haley: How are staffing companies using e-mail marketing?, David Searns, 2008-09-16, passage 1, https://www.haleymarketing.com/resources/ask-haley-blog/ask-haley-how-are-staffing-companies-using-e-mail-marketing Source: https://www.haleymarketing.com/resources/ask-haley-blog/ask-haley-how-are-staffing-companies-using-e-mail-marketing Q: Can you share some ways that staffing firms are using e-mail marketing to sell more and recruit candidates? A: Sure thing! Below are just some of the ways that staffing companies are using e-mail as a tool in their marketing efforts: - Client Retention What keeps customers loyal? Great service. Staffing firms are using e-mail as a tool to improve customer service in the following ways: - Better communication. Timely information on job order status. - Feedback. Surveying clients to validate the quality of service provided. - Nurturing. Sharing articles and ideas to enhance the relationship between the client and staffing firm. - Hot lists. Providing early access to lists of available/recently interviewed candidates. - Keeping top-of-mind. By regularly sending informational, educational and entertaining e-mail, staffing companies are keeping themselves top-of-mind. Staffing company remains top of mind should a need exist, as a result of e-mail. - Prospecting Some staffing companies are using e-mail to open doors with prospects and close sales. Here are a few of the most popular techniques: - E-mail newsletters to educate prospects about ways to use staffing. - Top candidate lists to entice prospects to place temporary or direct hire requests. - Special offers and incentives for first-time buyers. - Recruiting In today’s talent-starved market, recruiting is the top priority for most staffing firms. E-mail is playing a vital role in helping staffing companies find the people they need. Here’s how: - Communication. Stay connected with temps, contractors, and direct hire candidates. - Referrals. Leverage existing candidate relationships to actively seek referrals. - Reactivation. Encourage former candidates to reactivate (and make the process easier). ## 3. Email Marketing Citation: Email Marketing, Haley Marketing, 2012-10-18, passage 2, https://www.haleymarketing.com/resources/ask-haley-blog/e-mail-marketing Source: https://www.haleymarketing.com/resources/ask-haley-blog/e-mail-marketing relationships. - Create special offers to drive immediate response. - Give your sales people new reasons to follow up EVERY MONTH. 2. How can staffing companies take advantage of email marketing? Here are some of the ways staffing companies currently use email in their marketing efforts: a. Client retention What keeps customers loyal? Great service. Staffing firms are using -mail as a tool to improve customer service in the following ways: - Better communication. Timely information on job order status. - Feedback. Surveying clients to validate the quality of service provided. - Nurturing. Sharing articles and ideas to enhance the relationship between the client and staffing firm. - Hot lists. Providing early access to lists of available/recently interviewed candidates. b. Prospecting Some staffing companies are using email to open doors and close sales. Here are a few of the most popular techniques: - Email newsletters to keep in touch and stay top-of-mind. - Top candidate lists to entice prospects to place temporary or direct hire requests. - Special offers and incentives for first-time buyers. c. Recruiting In today’s market, recruiting is the top priority for most staffing firms. Email is playing a vital role in helping staffing companies find the people they need. Here’s how: - Communication. Stay connected with temps, contractors, and direct hire candidates. - Referrals. Leverage existing candidate relationships to actively seek referrals. - Reactivation. Encourage former candidates to reactivate (and make the process easier). - Hot job lists. Share current career opportunities in an effort to seek referrals and reactivations. 3. Why email marketing? For all the obvious reasons! E-mail marketing is: - Low cost. ## 4. Email Marketing for Staffing Gets a Major Tech Overhaul Citation: Email Marketing for Staffing Gets a Major Tech Overhaul, Mandy Wittschen, 2020-04-07, passage 1, https://www.haleymarketing.com/resources/ask-haley-blog/email-marketing-for-staffing-gets-a-major-tech-overhaul Source: https://www.haleymarketing.com/resources/ask-haley-blog/email-marketing-for-staffing-gets-a-major-tech-overhaul With chatbots, AI and RPA (robotic process automation) changing the way you engage with talent and fill job orders… …is email marketing dead? No way. Here’s why: - Email generates, on average, $38 for every $1 invested. That’s a 3,800% ROI! - 99% of people check email daily. - 73% of millennials prefer email communication when receiving marketing material. (source: Hubspot) When designed and executed properly, email marketing for staffing firms can be an extremely effective tool to: - Stay top-of-mind with clients, prospects and candidates. - Position yourself as a staffing and HR expert. - Market top candidates to generate new job orders. - Advertise hot jobs to increase candidate referrals. - Add value and nurture relationships. - Create special offers to drive immediate response. - Give your sales people new reasons to follow up EVERY MONTH. With a strong game plan, the right email marketing software, and a targeted list of recipients, you can see your email marketing strategy ROI soar! HaleyMail: modern email marketing tech that delivers HaleyMail is the software that powers our newsletter, top candidates, hot jobs and seasonal eCard email delivery. It also powers content libraries on our clients’ websites (the Staffing Resource Center and Candidate Resource Center), and it even dynamically creates landing pages to lead capture. Last year, our tech experts completely overhauled this product to build a more powerful platform that delivers even better results. 2019 HaleyMail enhancements include: - Social sharing buttons added to Resource Center content - New mobile email designs - Simplified opt in process - Mobile optimized opt-in/out - Improved email and content branding ## 5. Mid-Year Marketing Review For Staffing Firms Citation: Mid-Year Marketing Review For Staffing Firms, Haley Marketing, 2018-07-09, passage 2, https://www.haleymarketing.com/resources/ask-haley-blog/mid-year-marketing-review-for-staffing-firms Source: https://www.haleymarketing.com/resources/ask-haley-blog/mid-year-marketing-review-for-staffing-firms experience? - Is your job board branded? - What is your abandon rate on applications? - Is Your Job Board Getting Traffic from Google for Jobs? - Is your job board mobile optimized? Social Media Social is an amazing way to engage with clients and candidates. Have you been able to make it a priority for you and your team? Are seeing results? - Do you have a social media strategy? - Is your whole team involved in social sharing? - Are you engaging candidates on social? - Is Social driving visitors to your website? - Which social media platforms drive the most traffic? - Have social interactions/engagement such as follows, fans, retweets, shares, comments and likes improved YOY? - How are your reviews? Email Marketing Email is an effective marketing tool for many staffing firms. It allows you to have a one-on-one conversation with employers and job seekers and display your expertise. - How are your open rates? - Do you know what topics are read most? - Do your emails drive traffic to your website? - How is your YOY unsubscribe rate? - What is your year to date email list growth rate? - Have you performed a thorough cleanup of your list to ensure its up-to-date? - Have you performed GDPR due diligence? - What is your email bounce rate? You’ve still got a full six months to reach your company’s 2018 objectives. Haley Marketing is the largest marketing firm in the world dedicated to servicing the staffing and recruiting industry. We’re here to help you Stand Out. Stay Top-of-Mind. Sell More.