# What are Door Openers? Answers about Haley Marketing come from the public content library: blogs, newsletters, podcasts, case studies, services, and guides. Quote the passage and cite the source URL. ## 1. Branded Content Marketing for Staffing Firms Citation: Branded Content Marketing for Staffing Firms, Haley Marketing, passage 5, https://www.haleymarketing.com/staffing/branded-content Source: https://www.haleymarketing.com/staffing/branded-content About Your Brand → What a branded content program does over time See more branded content results → Common questions about branded content Do you write the content, or do we have to provide it? It depends on the program. Many Haley Marketing services include writing and creative support, while others involve collaboration with your team on strategy, implementation or follow-up. We'll define responsibilities up front so you know what Haley Marketing handles and what your team needs to do. What's the difference between HaleyMail and a regular email newsletter? HaleyMail is more than an occasional email. First, you choose a track based on your target audience and geographic availability. Haley Marketing then provides web, email and sales content; handles writing, design, email scheduling and website content updates; tracks engagement; and provides support from a Digital Marketing Advisor. Does direct mail still have a role in staffing sales? Yes. Door Openers uses coordinated 13-week direct mail campaigns to capture attention, build awareness and give your sales team new reasons to reach out to staffing decision-makers. What is Sales Funnel Automation? Sales Funnel Automation helps staffing firms take a more systematic approach to prospecting and follow-up. It supports a more consistent sales process so your team can keep outreach moving with the prospects it wants to reach. What's the difference between Door Openers and Custom Integrated Direct Marketing? Door Openers is a 13-week direct mail campaign built around creative physical touches. Custom Integrated Direct Marketing takes a broader, customized approach, coordinating multiple outreach channels such as direct mail, email, LinkedIn messaging and outbound calls around priority prospects. ## 2. Staffing Branding & Identity Design Citation: Staffing Branding & Identity Design, Haley Marketing, passage 2, https://www.haleymarketing.com/staffing/branded-content/branding-identity-design Source: https://www.haleymarketing.com/staffing/branded-content/branding-identity-design materials. Identity & Design Get a Design Quote See portfolio → logo to collateral typical delivery Design work powers HaleyMail Carry your brand into ongoing email and content marketing. Staffing Websites Bring your positioning, messaging and visual identity together online. Door Openers Make your direct mail more memorable with professional, on-brand creative. Insights Magazine Extend your brand into a professionally designed publication for clients and prospects. Ready to look the part? Or explore all branded content services → ## 3. Door Openers Direct Mail for Staffing Firms Citation: Door Openers Direct Mail for Staffing Firms, Haley Marketing, passage 1, https://www.haleymarketing.com/staffing/branded-content/direct-marketing-campaigns Source: https://www.haleymarketing.com/staffing/branded-content/direct-marketing-campaigns Door Openers Door Openers Direct Mail for Staffing Firms | Haley Marketing Get more appointments with Door Openers: 13-week direct mail campaigns designed to capture attention and showcase your staffing firm's value. Branded Content — Door Openers Open more doors. Get more appointments. 13-week direct mail campaigns built to break through the clutter, capture attention and show staffing decision-makers why they should talk to you. Get a Door Openers Consultation See campaign samples → Six new client appointments in 90 days from cold prospects. Two became active accounts within six months. We finally had something physical to follow up on. Owner, Light Industrial Staffing Firm What's included in Door Openers Is Door Openers the right fit? Built for staffing firms that want to create awareness, stand out from competitors and get in front of more decision-makers. Explore HaleyMail → How Door Openers works Pick your campaign. Make it yours. Put 13 weeks of direct marketing behind your sales efforts. Choose Your Campaign Select the campaign theme that best fits your staffing firm, target market and positioning. Customize It Personalize the campaign with your firm's logo, colors and content. Launch Your Campaign Use your mix of postcards, mailers, sales letters and other materials to stay in front of staffing decision-makers. Follow Up Give your sales team timely reasons to call, connect and turn prospect awareness into appointments. Get a Campaign Quote See samples → direct mail program Door Openers pairs well with HaleyMail Stay top-of-mind with branded email and content marketing for clients, prospects and candidates. Sales Funnel Automation Build a more consistent, multi-touch approach to prospect follow-up. Recruitment Marketing ## 4. Sales Funnel Automation for Staffing Firms Citation: Sales Funnel Automation for Staffing Firms, Haley Marketing, passage 2, https://www.haleymarketing.com/staffing/branded-content/sales-funnel-automation Source: https://www.haleymarketing.com/staffing/branded-content/sales-funnel-automation Use sales tools to target prospects by location, industry, company size, job title and other criteria, access verified contact data, and track companies visiting your website. Create Your Campaign Develop branded, personalized outreach for cold prospects and warm leads, supported by attention-grabbing content and a custom landing page. Launch Multi-Touch Outreach Coordinate email and LinkedIn outreach with phone call tasks to create multiple opportunities to connect. Manage & Optimize Continuously curate prospect lists, track responses and conversions, and use A/B testing to optimize campaign messaging. Book a Consultation See Examples → higher click-throughs vs. industry benchmarks higher opens, with clients seeing 40–60% Sales Funnel Automation pairs well with HaleyMail Keep nurtured prospects warm with monthly content between automated sequences. Door Openers Physical mail touchpoints that break through when email sequences stall. Digital Marketing Drive awareness at the top of the funnel while automation converts engaged prospects. Staffing Websites Landing pages and resource centers that give sequences somewhere credible to send traffic. Ready to fill your sales funnel? Or explore all branded content services → ## 5. Campaign for Staffing Firm: People Plus Citation: Campaign for Staffing Firm: People Plus, David Searns, 2010-03-25, passage 1, https://www.haleymarketing.com/resources/ask-haley-blog/campaign-for-staffing-firm-people-plus Source: https://www.haleymarketing.com/resources/ask-haley-blog/campaign-for-staffing-firm-people-plus People Plus’ Why Staffing Now Door Openers campaign focuses on educating non-users of staffing on how to strategically use staffing to lower costs, decrease risks, and increase workforce flexibility. It is a 13 week direct mail blitz that uses a combination of postcards, fold over cards, personal letters, drop offs, and follow up calls to educate prospects. People Plus is in the beginning stages of this marketing program, however they have already seen results, including receiving incoming communication from prospects that have never taken their calls before. Below is one of the post cards from this campaign. Email me at mfaso@haleymarketing.com If you’d like to discuss ways to educate your prospects on how they can benefit from the strategic use of staffing.