# What belongs in a staffing marketing checklist? Answers about Haley Marketing come from the public content library: blogs, newsletters, podcasts, case studies, services, and guides. Quote the passage and cite the source URL. ## 1. [Idea Club] SEO 2017, A Checklist for Staffing and Recruiting Firms Citation: [Idea Club] SEO 2017, A Checklist for Staffing and Recruiting Firms, passage 1, https://newsletter.haleymarketing.com/newsletter.smpl?arg=deliverable_display&d=29828&did=29828&aud=company Source: https://newsletter.haleymarketing.com/newsletter.smpl?arg=deliverable_display&d=29828&did=29828&aud=company Email Address View Past Issues Improve search rankings, attract more candidates and inbound employer inquiries. Trouble viewing this email? View in Browser April 2017 New this month: Article SEO 2017 - A Checklist for Staffing and Recruiting Firms Are your search engine rankings not where you want them to be? Or even worse, are you falling behind your competitors? SEO is constantly changing, and many of the “best practices” from just a year or two ago no longer work…worse, they may actually be harming your rankings! So what do staffing firms really need to know (and do) when it comes to SEO? Get the 2017 staffing SEO checklist Top Blog Posts for April 2017 See all blog posts Stop the Churn! Practical Customer Service Tips to Increase Client Retention PPC Monday – PPC Advertising vs. Search Engine Marketing How the Right Snacks Can Turn Good Recruiters into Super Recruiters Our Next Webinar Staffing Website SEO for 2017 Thursday, May 11 at 2:00 PM EDT Reserve your seat! Hi Reader, Spring has kicked into high gear in Upstate New York. The snow is finally gone, temperatures are rising, and everything is starting to bloom. Yea! Of course, spring is an ideal time for cleaning things up, and that includes your marketing. Here are a few ideas for you: - Clean up bad SEO practices (and replace them with the best practices in this issue of the Idea Club). - Spruce up your website to attract more candidates with a new job board, an “apply now” fly-in or more calls to action. - Give your sales team some fresh tools to help with their efforts, like new collateral or more social media support. ## 2. Smart Marketing Checklist Citation: Smart Marketing Checklist, Haley Marketing, 2021-03, passage 1, https://www.haleymarketing.com/resources/staffing-ebooks-guides/smart-marketing-checklist Source: https://www.haleymarketing.com/resources/staffing-ebooks-guides/smart-marketing-checklist 1 SMART MARKETING CHECKLIST Strategy • Branding • Web design • SEO • Social media Recruitment marketing • Email • Direct marketing • PPC { { 2 2 SMARTER think WELCOME TO THE SMART MARKETING CHECKLIST Inside you’ll find more than 150 questions to help you evaluate your marketing efforts. While you don’t need to change every “No” to a “Yes,” this checklist will provide dozens of ideas to make your marketing smarter. And smarter marketing means better results! Ready to get started? Is your marketing effective? Affordable? Strategic? Are you using the tactics that are most appropriate for your goals? Do your sales reps and recruiters have the tools they need to succeed? ## 3. [Checklist] How Staffing Firms Can Successfully Pay to Play Citation: [Checklist] How Staffing Firms Can Successfully Pay to Play, passage 1, https://newsletter.haleymarketing.com/newsletter.smpl?arg=deliverable_display&d=51252&did=51252&aud=company Source: https://newsletter.haleymarketing.com/newsletter.smpl?arg=deliverable_display&d=51252&did=51252&aud=company Email Address View Past Issues Practical tips to level up your PPC strategy to increase your visibility, support your salespeople, and expand your client base. MARCH 2023 New Checklist this month: How Staffing Firms Can Successfully Pay to Play GET THE CHECKLIST Are you investing in PPC advertising on Google, Facebook, or LinkedIn? In this checklist, our PPC team outlines the best ways to optimize your ad strategies, improve your recruiting, and generate more sales leads. DOWNLOAD THE CHECKLIST Jumpstart your sales! Don't miss our 2023 digital marketing deals! Generate more inbound leads. Get more candidates applying. Improve your employment brand. SEE THE DEALS A Quick Note Hi Reader, It’s no secret that we LOVE sharing smart ideas! This month, our PPC team presented an amazing webinar on the science and art behind successful pay-per-click advertising, "How Staffing Firms Can Successfully Pay to Play with PPC Ads For Staffing." Watch the recording and get the slides. We also took their advice and packaged it into a handy checklist you can download as this month's Big Idea. Download your PPC advertising checklist. Can we help improve your marketing in 2023? If you’re struggling to get everything on your marketing to-do list done, or you don’t even know where to start, we can provide the expertise…and extra hands…to generate more inbound sales leads and attract more qualified candidates. Call us today at 1.888.696.2900 or email us at [email protected] to learn more. Regards, David David Searns Co-CEO Haley Marketing | 1.888.696.2900 | www.haleymarketing.com What's New? Our Next Webinar 3 Ways to Make Your Sales Prospecting Efforts Easier and More Effective Thursday, April 6 2 pm ET SAVE YOUR SEAT BONUS Webinar ## 4. How to Choose the Best Marketing for Your Staffing Firm Citation: How to Choose the Best Marketing for Your Staffing Firm, Mandy Wittschen, 2021-01-21, passage 12, https://www.haleymarketing.com/resources/ask-haley-blog/best-marketing-strategies-staffing-agencies Source: https://www.haleymarketing.com/resources/ask-haley-blog/best-marketing-strategies-staffing-agencies you’ve picked the strategies, you can then get to the specific marketing tactics like creating content, updating websites, SEO, PPC and social media. If you need help, we offer lots of resources: Smart Marketing Checklist. More than 150 questions to help you evaluate your marketing. Smart Recruiting Checklist. 190 more questions just on recruitment marketing. Marketing Best Practices Guide. An eBook outlining the ideas in this post in more detail. ## 5. SMART IDEA #155: Do you take no for an answer? Citation: SMART IDEA #155: Do you take no for an answer?, Haley Marketing, 2026-10-10, passage 3, https://newsletter.haleymarketing.com/newsletter.smpl?arg=deliverable_display&d=60061&did=60061&aud=company Source: https://newsletter.haleymarketing.com/newsletter.smpl?arg=deliverable_display&d=60061&did=60061&aud=company you Send the 60% something useful, not a sales pitch. Hiring trends in their industry. A short note on pay rates in their market. A checklist for evaluating staffing partners. Repeat this monthly. One helpful touch a month beats ten “touching base” emails. The content you share also gives you a great conversation starter for your next call. 4. Make it easy to say “now” Every message should have one clear, easy next step: reply with one word, book 15 minutes, or ask for a quick market snapshot. If it takes effort to raise a hand, they won’t. 5. Measure what you’re nurturing Track how many "not now" contacts turn into conversations over 6 to 12 months. That number tells you whether or not you're effectively nurturing the 60%. Your challenge this week Pick 25 employers who told you "not now." For each one, write down the reason they gave and one useful thing you could send them in the next 30 days. Then send the first one. You don't need them to be ready today. You need to be the first call when they are. New Feature in SMART IDEAS The STEAL THIS prompt My Co-CEO suggested that I provide our readers with an AI prompt each week to complement the theme of our SMART IDEAS. I thought I’d give it a try (okay, she pushed me into giving it a try!). PROMPT: Act as a sales strategist for a staffing agency. I'm going to paste an anonymized list of prospects who said no or went quiet over the past 12 months, with my notes on each. The 10/60/30 rule says about 10% of ideal clients would consider a new staffing partner right now, 60% are open to new ideas and convert over time, and 30% will never buy. For each prospect: 1) Tell me which bucket they likely belong in and why.