# What does Haley Marketing recommend for employer branding? Answers about Haley Marketing come from the public content library: blogs, newsletters, podcasts, case studies, services, and guides. Quote the passage and cite the source URL. ## 1. Time to Topgrade? Why Now is the Best Time to Attract the Best Talent to Your Company Citation: Time to Topgrade? Why Now is the Best Time to Attract the Best Talent to Your Company, Haley Marketing, 2020-06-09, passage 1, https://www.haleymarketing.com/resources/ask-haley-blog/topgrade-talent-staffing-agencies Source: https://www.haleymarketing.com/resources/ask-haley-blog/topgrade-talent-staffing-agencies There is a real opportunity right now for staffing companies to attract and recruit exceptional talent for direct hire clients. With unemployment at staggering levels, there is talent on the market that simply hasn’t been looking for new jobs for the last 10+ years. This means it is the perfect time to topgrade. Topgrading is a recruiting term developed by Brad Smart. According to Topgrading.com, it is “the practice of…identifying, hiring, promoting, and retaining high performers in the organization at every salary level.” By helping your clients topgrade, you provide strategic value in helping them create an exceptional workforce. Your staffing and recruiting firm can deliver this strategic value by providing those needle-in-the-haystack candidates, but competition will be fierce. You must be able to stand out for all the right reasons to attract A-level candidates, and standing out means building your employer brand. What is Your Employer Brand? Employer branding refers to the way your staffing company is perceived by employees and candidates in the market. What is your reputation among your workers? What do people think about your firm, and how do they feel about working for you? Is it a place they would recommend to a friend? Whether you know it or not, you already have an employer brand. Employees feel a specific way about your staffing company, and many have probably shared that feeling online and with friends and colleagues. To build a strong employer brand, it is important to actively manage that brand rather than letting your reputation take on a life of its own. Why Should You Manage Your Employer Brand? ## 2. Employment Branding for Staffing Firms Citation: Employment Branding for Staffing Firms, Haley Marketing, passage 1, https://www.haleymarketing.com/staffing/recruitment-marketing/employment-branding Source: https://www.haleymarketing.com/staffing/recruitment-marketing/employment-branding Employment Branding Employment Branding for Staffing Firms | Haley Marketing Build an employment brand that gives candidates a reason to choose your staffing firm with EVP strategy, recruiting messaging, creative and reputation support. Recruitment Marketing — Employment Branding Give candidates a reason to choose you. Define what makes your staffing firm a better choice for talent—then communicate it consistently throughout the recruiting experience. Get an Employer Brand Consultation See employer brand work → We looked like every other staffing firm online. Haley helped us articulate why we're different — and our application rates improved because candidates actually understood what we offer. VP of Marketing, Professional Staffing Firm What's included in Employment Branding Is Employment Branding the right fit? For staffing firms that want to compete for talent on more than pay rates and available jobs. Explore Reputation Management → How Employment Branding works Define why candidates should choose your firm—then turn that positioning into messaging and tools your recruiting team can use. Discovery & Research Evaluate your current employment brand, recruiting experience, target talent and competitive positioning. EVP & Messaging Define your employer value proposition and the key messages that communicate what candidates can expect from your firm. Visual & Asset Build Translate your positioning into recruiting creative, collateral and brand assets that reinforce a consistent story. Rollout & Alignment Carry your employment brand across recruiting touchpoints and give recruiters the guidance they need to communicate it consistently. Get an Employer Brand Quote See examples → that wins candidates typical delivery Employment Branding powers ## 3. [eBook] Using Content to Drive Your Employment Brand Citation: [eBook] Using Content to Drive Your Employment Brand, passage 1, https://newsletter.haleymarketing.com/newsletter.smpl?arg=deliverable_display&d=47842&did=47842&aud=company Source: https://newsletter.haleymarketing.com/newsletter.smpl?arg=deliverable_display&d=47842&did=47842&aud=company Email Address View Past Issues Easy steps to attract and retain top candidates with effective employment branding MARCH 2022 New eBook this month: Using Content to Drive Your Employment Brand GET THE EBOOK Employment branding can help make your job advertising more effective, attract and keep better talent and consistently outperform your competition. Here are 6 steps to an effective content-driven employment brand. SEE THE STEPS A Quick Note Hi Reader, Back in late December, I had read that the talent shortage would be ending by mid-January as workers on the sidelines ran out of savings. Well, despite those predictions, it ain’t over! Even as unemployment rates fall to pre-pandemic levels, the talent crisis persists. So, what can you do to fill your open orders? Today’s BIG IDEA will show you how to build your brand using content as a way to tell your story, increase your visibility, attract the right kinds of talent, and improve SEO. In this market, best brand wins! When it comes to building your brand, I want to share a “bonus” article with you. It’s a post I recently wrote about how staffing and recruiting companies can create REAL differentiation. I hope you don’t mind the not-so-eloquent title: Is Differentiation Bullsh!t? Enjoy the articles. If you need help with your recruitment marketing…or getting more of the candidates visiting your website to actually apply, give us a call. We’re happy to help! Regards, David Searns Co-CEO Haley Marketing | 1.888.696.2900 | www.haleymarketing.com P.S. Proud Papa Moment! ## 4. Employer Branding: Why Proactive Management is More Important Than Ever Citation: Employer Branding: Why Proactive Management is More Important Than Ever, Haley Marketing, 2020-05-26, passage 5, https://www.haleymarketing.com/resources/ask-haley-blog/employer-branding-proactive-management-more-important Source: https://www.haleymarketing.com/resources/ask-haley-blog/employer-branding-proactive-management-more-important authentic testimonials from happily placed candidates who loved working with you, those reviews will help to cancel out the angry review left by a laid-off employee. Be Consistent, Be Authentic The key to building a great employer brand that attracts candidates is to be consistent and authentic. By regularly sharing and showcasing positive testimonials and the positive things you’ve been doing for your employees during dark times, you’ll be able to keep yourself top-of-mind as an employer of choice. Everyone wants to work for a company that values them, and as people re-enter the workforce in the face of COVID-19, they will demand it. By authentically showing the world that you care about the people you employ, you’ll build a powerful employer brand. Are You Ready To Build Your Employer Brand? Haley Marketing is here to help. Contact our team today to learn more about the ways we can help you build a strong brand so that you are poised to help your clients fill their most critical job openings. And for more advice on business strategy and marketing ideas that help staffing agencies survive and thrive, please check out our COVID-19 Resource Center. ## 5. Recruitment Marketing for Staffing Firms Citation: Recruitment Marketing for Staffing Firms, Haley Marketing, passage 6, https://www.haleymarketing.com/staffing/recruitment-marketing Source: https://www.haleymarketing.com/staffing/recruitment-marketing with your ATS, improve mobile job search and application, support your employment brand and provide a stronger destination for recruitment advertising. How does employment branding help recruiting? Employment branding answers an important candidate question: Why should I choose your staffing firm? It helps define and communicate your employee value proposition and recruiting messages so candidates get a more consistent reason to choose you across your career site, job advertising, social media and other recruiting touchpoints. What's the difference between employment branding and reputation management? Employment branding defines what you want candidates to understand and value about working with your firm. Reputation management helps you collect feedback and strengthen what candidates see when they research other people's experiences with your firm. The two can work together, but they solve different problems. What does Haley Marketing's Reputation Management service include? Haley Marketing's Reputation Management program uses candidate surveys to gather feedback and identify positive experiences. Promoters can be invited to share reviews on sites such as Google, Glassdoor and Yelp, while other candidates can provide feedback privately. The program also includes review-site integrations, alerts and reporting. Can Haley Marketing help if we already have Sense or Bullhorn Automation? Yes. Haley Marketing offers Automation Audits, Start-Up programs, advanced campaign development, custom messaging and content, reporting and ongoing platform management to help staffing firms get more from Sense or Bullhorn Automation. Can we start with just one recruitment marketing service?