Can blogging and a newsletter grow a staffing firm?

Maximizing Blog ROI: 6 Smart Ways Staffing Firms Can Get More from Every Post

Haley Marketing · May 22, 2025

to help. Here are a few other touchpoints where blogs shine: - Quarterly check-ins to share market trends or labor insights - Proposal follow-ups to explain your approach or success stories - Re-engagement campaigns to warm up old leads who’ve gone quiet These types of touchpoints build familiarity and trust over time—especially when your content speaks to the challenges your prospects are actively trying to solve. When a decision-maker is finally ready to move forward, you’re not just another staffing firm. You’re the one that’s been offering helpful insights all along. #3. Feature Blog Posts in Your Email Newsletter Email is still one of the most direct, cost-effective ways to reach your audience—and blog content gives you something valuable to send. Not everyone’s ready to buy today, so a newsletter helps you stay top of mind. How to use your newsletter to maximize blog ROI: - Make your blog the star of a monthly newsletter - Add a “From Our Blog” section with links to recent posts. - Segment your list and customize messaging. Industry tips should go out to employers, while job search advice should go out to talent. People are more likely to engage with your emails when the content is educational, not just promotional. That means more visibility and more ROI from your content investment. Tip: Companies with blogs produce 67% more leads monthly than companies without. #4. Share on Social Media—More Than Once Think of your blog as the engine and social media as the fuel that helps it run. Each blog post contains multiple ideas you can break into bite-sized content for platforms like LinkedIn, Facebook, Instagram, or X. Don’t just post a single link and call it a day. Instead: - Pull out a strong quote or stat and create a graphic.

Blogging + Newsletter Strategy Drives 250% Increase in Blog Views – and Explosive Client Growth for Steadfast Employment

Haley Marketing · Apr 17, 2025

Client Background and Challenges Steadfast Employment is a growing staffing agency serving Mississippi and Louisiana, specializing in skilled trades, light industrial, clerical, and administrative roles. With two office locations and a lean team, they set a bold goal in 2024: bill 40 new clients by year’s end. Haley Marketing had already been supporting Steadfast with blogging, newsletter distribution, the Insights Marketing Library, and featured candidate integrations. But as their market grew more competitive, Steadfast needed a smarter way to stand out—and turn content into real client relationships. The Solution Haley Marketing partnered with Sarah at Steadfast Employment to build a fully integrated sales + marketing content strategy, focused on visibility, value, and volume. Blog Strategy - Developed rotating monthly blog content targeting candidates and clients in each of Steadfast’s three verticals. - Ensured equal focus across industries to support diverse business development efforts. - Used the blog to reinforce expertise, build SEO, and give the sales team fresh talking points. Newsletter Strategy - Created a monthly email newsletter, distributed to fresh prospect lists curated by Steadfast’s sales reps. - Lists were updated monthly by both locations to ensure accurate targeting and ongoing growth. - Featured candidates and blog content added value for both client and candidate audiences. - Maintained consistent sending “without fail”—building a strong cadence of brand presence. Sales Integration Sales reps used blog content as follow-up resources and conversation starters in outbound efforts.

Why Should Your Staffing Firm Have a Blog?

Haley Marketing · Mar 16, 2016

The question seems easy enough to answer, but when you think about it, there’s a lot to understand. Sure, having a blog is a quick and easy way to throw information up on your site, publish stories of interest about your company’s goings-on – but what is a blog actually good for? Consider these benefits of a blogging program: - Serves as the foundation for a content marketing strategy - Positions you as a thought leader and industry expert - Positive impact on search engine optimization (SEO) - Cost-effective (less expensive than hiring someone on staff) - Helps keep you top-of-mind - Tool for sales and recruiters - Leave-behinds for prospects - Create binders of blogs for candidates visiting your office - Content for sharing socially - Go from a vendor to a consultant: Resource to educate people on HR, management, etc. - Give company a personality online and helps to differentiate - Soft sell to people who may not care otherwise - Turn website into a resource: Increase return visitors, increase time on-site, increase conversions - Sending 1:1 emails to share with prospects or candidates So, think it’s time to take advantage of all the bonuses a blog can bring to your staffing or recruiting firm? Contact one of our marketing experts at info@haleymarketing.com, and let us put a plan into action for you! And don’t forget – blogging is included in the HUGELY discounted Digital Dominance bundle. But this deal won’t be around forever. Click here to learn about this and other 2016 bundles!

Idea Club: Blogging: The Critical Factor to Website Success

Email Address View Past Issues view as a web page | subscribe | refer a friend | contact us August 2013 NEW THIS MONTH ONLY TWO WEEKS LEFT IN OUR SUMMER SOCIAL MEDIA DEAL! Save $4,500 on a new social media program! Check Out Our Latest Staffing Websites NRI, Inc. BrightStaff Ford Personnel >> See More of Our Recent Work EVENTS & NEWS Did You Miss Our Last Webinar? Watch Now: Making It Rain - From "Pounding the Phones" to Making it Pour Our Next Webinar Email Marketing Success for Staffing - Taking Email Beyond the Inbox Thursday, September 26th 2 p.m. EDT Discover exactly what it takes to create a great email marketing campaign, and how to leverage your email content across your social media platforms Reserve your seat today! Blogging: The Critical Factor to Website Success Do You Really Need a blog? In a word, yes. Blogging is 100% essential if you want to show up in Google search results. Want to know why? Want to see real results from companies that are blogging? >> Click here for the full story Social Media Buzz This month's top blog posts: - INFOGRAPHIC: Mobile Trends in Recruiting and Staffing - Ask Haley: 5 Alternatives to Cold Calling - Where CEOs, Executives and Decision Makers Spend Their Social Media Time... Hi Reader, I hope you enjoy our article Blogging: The Critical Factor to Website Success. At Haley Marketing, we write and track blog results for more than 130 staffing and recruiting firms. We know from experience what works, what doesn't, and how to make the most of a staffing firm blog.

How to Turn a Staffing Newsletter into Website Traffic

Haley Marketing · Jun 22, 2018

Email marketing is a powerful tool; providing some of the highest ROI among digital channels. Email newsletters, when executed properly, can improve engagement and build connections. But did you know your newsletter content can do even more? When Is a Newsletter More Than “Just” Email? Recently, Vector Technical, Inc. came to our team looking for new sources of website traffic. Though they were using social media, they weren’t getting the numbers they knew were truly possible from both channels. As a ten-year HaleyMail client, Vector actually had an entire library at their disposal that could be leveraged to build new connections and drive more website traffic from Facebook, Twitter and LinkedIn. You may be saying to yourself, “But wait! HaleyMail is a client and candidate newsletter. What does that have to do with social media?” HaleyMail is actually so much more than “just” a newsletter. Each month, HaleyMail clients receive several pieces of content that can be used not only in their email newsletter, but also for blogging, social content and to generate new conversations among LinkedIn group members. Newsletter Content + Social Media = Traffic The Haley Marketing team was able to present our client with an economical, yet effective social media strategy using HaleyMail. Newsletter content was shared across social platforms, along with content from their Staffing and Candidate Resource Centers. Resource Centers are part of the HaleyMail program, offering a vast content library on a variety of relevant topics like staffing, hiring, HR, work-life balance, career advancement and technology. Though the strategy sounds simple, it had an immediate impact. In just three months’ time, Vector saw impressive traffic increases from social media: