Digital Marketing for Staffing Firms
Haley Marketing
Digital Marketing for Staffing Firms | Haley Marketing
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Staffing firms served
In the staffing industry
Staffing marketing agency in North America
Before Haley, we were invisible online. Within six months of launching our SEO and content program, inbound leads doubled. We stopped chasing and started attracting.
CEO, Mid-Size Staffing Firm
Being great at staffing doesn't matter if people can't find you.
Digital marketing puts your staffing firm in front of employers and job seekers when they're searching, researching and deciding whom to trust.
You're not showing up where it matters
Your competitors appear when employers and candidates search. Your firm is harder to find. Stronger organic, AI and paid visibility can put you back in the conversation.
Your marketing is just a collection of tactics
A blog here. An ad campaign there. An occasional social post. Individual tactics can solve individual problems—but they work harder when they're supporting the same business goals.
Marketing keeps falling off the list
You know consistent marketing matters. But client needs, open orders and day-to-day priorities keep getting in the way. The right mix of managed services and technology helps keep marketing moving.
What's inside Digital Marketing
You don't need every tactic. You need the right approach for what you're trying to accomplish—and the ability to connect services when it makes sense.
Staffing & Recruiting SEO/AIO
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Also relevantAsk Haley BlogArticle
Meet David Searns at StaffingTec
Haley Marketing · May 10, 2018
Technology can be leveraged to help grow a staffing business faster and more profitably – but only with the right knowledge and approach. The StaffingTech Conference, to be held at the Bell Harbor Conference Center in Seattle, WA on May 16-17, will address the utilization of technology in the staffing business.
Everything You Need to Know About Digital Marketing
StaffingTec is billed as the first staffing industry technology conference designed to help staffing and recruiting firms find tech solutions that drive growth. Digital marketing is one such solution, and if you are attending the conference, you’ll want to make time to attend the digital marketing panel discussion facilitated by David Searns, CEO of Haley Marketing Group. David will also be moderating two roundtable discussions: Successful Inbound Marketing for Staffing Firms and Marketing Best Practices for Sales and Recruiting.
In this can’t-miss session, you’ll get answers to some of your most burning digital marketing questions like:
- What is digital marketing?
- How is digital marketing used in the staffing industry?
- What should be in your digital marketing toolbox?
- What are the keys to digital marketing success?
David and the panel will take a close look at digital marketing for staffing and recruiting, focusing on specific issues such as:
- The value of digital marketing, and which strategies drive the biggest ROI.
- How marketing is being integrated into traditional sales and recruiting activities.
- How to start a digital marketing effort.
- What the future of digital marketing will look like in staffing.
- The most important marketing trends and tactics to consider.
If you want to put digital marketing to work for your staffing business, make sure to attend this dynamic discussion.
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Make an Impact Idea #30: Create a Digital Marketing System
Cathy Lanski · Nov 2, 2024
Did you know that, on average, 50% of marketing dollars are wasted? The key to success is knowing which efforts yield results—and in today’s digital-first world, a strategic digital marketing system can help staffing firms maximize every dollar. In an industry built on connections and reputation, a robust online presence isn’t just an advantage—it’s essential.
The Digital Imperative
In today’s digital world, your online presence is often the first interaction potential clients and candidates have with your firm. But simply being online isn’t enough—you need to stand out. A well-crafted digital marketing system ensures your firm rises above the competition and clearly communicates your unique value.
Building Blocks of a Digital Marketing System
Here are the core components of an effective digital marketing system that work together to maximize your impact:
- Content Creation (Blogging): Share insights and industry trends to position yourself as a thought leader.
- Search Engine Optimization (SEO): Make sure your firm is discoverable when clients and candidates search for staffing solutions.
- Pay-per-click (PPC) Advertising: Target specific audiences with tailored ads that drive traffic and generate leads.
- Email Marketing: Engage your database with regular updates, offers, and helpful content to stay top of mind.
- Social Media: Build community and engage in industry conversations to enhance your brand’s visibility.
- Website and Landing Pages: Your digital headquarters, where all your marketing efforts converge.
- Marketing Automation: Streamline follow-ups and nurture leads automatically to maintain engagement.
- Lead Tracking Software: Track visitor behavior to understand prospects better and tailor your follow-up strategies.
Bringing It All Together
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Digital Marketing for Staffing Agencies: What Top Agencies Are Doing for a Successful 2023
Haley Marketing · Jan 26, 2023
unique and compelling content, using voice search, increasing website speed, and creating an online reputation through positive reviews and optimizing local SEO.
2. The Rise of Content Marketing:
Content marketing is nothing new, but it’s quickly becoming one of the most important digital marketing tactics for staffing agencies. Content writing (including blog posts, articles, thought leadership pieces, eBooks, webinars, and videos) will be essential for agencies to build relationships and engage with their target clients and candidates.
In 2023, staffing agencies will need to focus on creating content that not only showcases their expertise and experience but also resonates with their target audience. An approach that is balanced – between providing facts, industry insights, and personal experiences –is likely to make the most significant impact. More and more organizations will recognize the importance of content marketing and will increase spending in this area. Agencies that can make their content stand out – by writing more interactive stories, adding images and videos, and ensuring it is optimized for SEO – will be the most successful.
3. Social Media Marketing:
Social media is quickly becoming the preferred channel for digital marketing. In 2023, staffing agencies will continue to invest in social to reach a wider audience. The key strategy for agencies should focus on building long-term relationships with passive and active job seekers and potential clients. This can be done by using a mix of content, such as educational materials, client success stories, introductions to job seekers, and updates from the agency.
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Using Digital Marketing to Drive Staffing Sales
David Searns · Jan 12, 2023
Blogging. SEO. PPC. Social media.
These are the tools of today’s digital marketer. Okay, technically, these are a tiny subset of the tools used in digital marketing, but they are the most common ones used by staffing companies.
For the past nine or ten years, staffing companies have primarily used these tools for company branding and recruitment marketing.
- We write blogs to show people how to improve their career.
- We optimize websites to rank for “best staffing company in ABC city.”
- We create search and social ads targeting people searching for specific types of jobs.
- And we share tons of content on LinkedIn, Facebook, Instagram, Twitter, and even TikTok in the hopes of being noticed by qualified active and passive talent.
Now, the staffing industry is changing. Job orders are tougher to come by. Employers are harder to reach. And selling staffing services requires more skill, strategy, and persistence than ever.
How to sell staffing services in 2023
When times get tough in staffing, staffing salespeople make more calls. Cold calls. Drop bys. LinkedIn InMail. The volume of sales activity explodes in tough economic times.
Which, sadly, makes it harder to sell staffing services.
As an alternative, or more accurately a supplement, to cold calls, staffing companies need to flip the script on their digital marketing and use these tools to drive inbound leads and support outbound sales activities.
Here are a few ideas to help you get started:
Blogging
- Write about topics that a sales rep could use on a sales call. For example:
- Strategies to use staffing to cut labor costs, drive workforce productivity, and reduce employment risks.
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