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Ask Haley: Is your staffing website making you money?
David Searns · Apr 18, 2012
A Killer Staffing Website is More Than Just Another “Pretty Face.”
Q: My website looks nice, problem is, it isn’t getting any traffic–nor people to pick up the phone. How can I make my website work for my staffing firm?
A: Is your staffing website getting clients to call? Lowering your recruiting costs? Generating new sales leads every day?
No?
Well, your website can – and should – be making your staffing company a lot of money. If it’s not, it’s time you expect more from it.
It doesn’t take a huge budget to create a successful website, but it does require careful planning. See, a killer site is more than just pretty, high-tech or outrageous – it’s a site that accomplishes your goals.
So don’t put the cart ahead of the horse. Plan carefully! Before you hire a website designer, pick slick colors or write the first sentence of copy, determine which of these goals are most important to the success of your staffing service:
- First impressions. If your site does not instantly make the right impression, you’re going to have a much harder time selling and recruiting.
- Positioning. Beyond making a great impression, your website should clearly and convincingly differentiate your staffing firm.
- Credibility. Staffing is a relationship business. And relationships are built on trust. Your website should showcase your expertise, prove your value and demonstrate your trustworthiness.
- Education. Your site can help you teach people when, why and how staffing can be used as a strategic tool to solve business problems.
- Enhance/streamline the service process. A killer staffing website should make it easier for people to do business with you, saving them time while reducing your service costs.
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Also relevantAsk Haley BlogArticle
SEO in 2017: Create a Plan for a Long-Term, High Performing Website (part 3 of 3)
David Searns · May 17, 2017
Your staffing website is responsive. Fast. Secure. And delivers an amazing user experience.
What else should you be doing to ensure it generates solid leads and attracts more qualified candidates?
You need a plan – for content and backlinks, that is. In this final installment of my SEO in 2017 post series, I’ll explain why an ongoing content plan and a plan for obtaining relevant backlinks are critical to your staffing website’s ongoing SEO.
Missed the first two posts in this series? Read them here:
SEO in 2017: A Checklist for Staffing and Recruiting Firms
SEO in 2017: Boost Staffing Website Rankings and Conversions with Speed, Security & UX
Part 3: You Need a Plan, Stan.
Well, two plans, actually, if you want to rank well with Google:
Do you have an ongoing content plan?
Back in 2011, Google made a core algorithm change to reward websites that were regularly providing fresh and relevant content. Not only is fresh content seen as a plus by search engines, it tells humans you’re alive and well.
Every staffing firm should have a long-term content plan in mind based on specific goals. Do you need more clients or do you need more candidates? If you need more candidates and job applications, are you creating content that appeals to candidates?
For ongoing SEO, content creation is key to your survival. Your content is an asset, and the best way to get people started down the sales funnel.
Do you have a plan to obtain backlinks from niche-relevant websites?
Backlinks are, and will continue to be, a core part of Google’s algorithm. It’s the one thing that cannot be easily manipulated, but it’s perhaps the most powerful ranking signal.
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Staffing Website Design & Development
Haley Marketing
supports longer sales cycles. Built for search firms and professional staffing brands selling to enterprise buyers.
Your staffing website should turn visitors into clients and candidates. Does it?
Compare Value, Starter, and Custom Websites built specifically for staffing—job board integration, candidate and client paths, and the right level of design and strategy for your budget.
Get a Free Website Consultation
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Staffing websites built
In the staffing industry
Average increase in qualified applicants
We went from a site that embarrassed us to one we send prospects to on purpose. The difference was immediate.
President, Regional Staffing Firm
If any of this sounds familiar, your website is working against you.
Your website is the hub of your sales and recruiting efforts. If it's more than three years old, it's time for a stronger foundation.
Employers and job seekers bounce before they convert
Employers and job seekers need different things from your website. If either has to hunt for jobs, answers or a way to take the next step, you lose opportunities.
Your website is invisible in search
Your competitors show up when employers and job seekers search. You don't. An outdated site could limit how visible your staffing firm is in traditional and AI-powered search.
Your site doesn't reflect the firm you've become
Your business has evolved. Your services, markets, positioning or brand may have changed with it. Your website should communicate who you are today—and make the right first impression.
Three ways to build your staffing website
Choose the option that matches your budget, timeline and growth stage.
Value Sites
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Ask Haley: Generating Sales Leads Through Your Website
David Searns · Feb 15, 2010
Q: How do I get more sales leads from my staffing firm’s website?
A: This is a common problem. Many staffing websites look great. Some tell a great story. But most staffing websites don’t do enough to attract prospects, or more importantly, convert them into active clients.
So what can you do to make your website more effective?
1. Give people a reason to visit. Step one in online selling is to attract prospects to your website. What are you offering that is so fantastic…so intriguing…that people will take time out of their busy day to come and get it? Do you have great articles, salary data, free training, a video library or some other captivating resources? If not, you need some. Great content is the bait that attracts people–and without the right bait, you’ll never catch the fish you want!
2. Get found. Your website is competing with 150 million others–not to mention the limited time and attention of the people you want to reach. Step two in online selling is to get people–the right people–to find your website. Just building a great website is not enough. You also need a solid Search Engine Optimization Plan that will get your site ranked highly on Google and other search engines. Your website should be optimized with keywords that are relevant to your business, your services and your audience. These keywords should be incorporated into the copy of your site, as well as throughout the page titles, metadata, links and blogs to make an impact on your rankings. For more information on how to optimize your staffing website, download our Staffing SEO 101 Guide.
https://cms.haleymarketing.com/Staffing_Website_Optimization
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How Your Staffing Firm Can Work a Pillar Content Strategy
Mandy Wittschen · Apr 7, 2022
evolving, pillar content should be as evergreen as possible, or in the case of reports, should hold value for at least the upcoming calendar year.
Why is a pillar content strategy so effective?
- It makes your staffing firm’s content marketing more focused. Any staffing firm can publish random blog posts. A pillar content strategy takes a systematic, disciplined approach to creating high-value content that ranks well in search. As an added benefit, making pillar content part of your marketing plan can help alleviate the strain of planning and producing content.
- It positions you as an expert. The right pillar content can help establish your staffing company as an expert and thought leader in your industry. By offering well-researched insights and practical advice, you can position your firm as both knowledgeable and genuinely interested in helping employers and job seekers. And over time, a strategic approach to content creation will help ensure you become known as an authority on topics that matter most to your target audiences.
- It’s great for SEO. From an SEO (search engine optimization) standpoint, by digging deep into the core topic and subtopics, pillar content is seen as more authoritative, a better user resource, and filled with keywords and search phrases. Over time, you may find that more outside websites link to pillar content and the user engagement statistics (time on page, bounce rate, etc.) are usually much better than shorter content. These factors will help improve search rankings and attract more traffic.
How should your staffing firm work a pillar content strategy?
Choose a topic.
Start by determining which audience you’re writing for: employers or job seekers. Then, brainstorm a list of topics that are at the intersection of:
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