Top matchAsk Haley BlogArticle
Essential Tech for Marketing Your Staffing Firm: Tap the Power of PPC
Mandy Wittschen · Mar 19, 2020
Why is PPC essential for staffing firms?
PPC gets the right message, to the right audience, at the right time.
Ideal for both sales and recruiting, PPC advertising uses advanced targeting methods to make your ads appear where clients, prospects and job seekers spend time online. Whether they’re searching for information on Google, scrolling through Facebook, or surfing Google’s Display Network of more than 2 million partner websites, you can display targeted ads to your ideal audience to achieve your goals.
PPC is cost-effective.
Pay per click has evolved into a sophisticated and powerful advertising tool with amazing precision. You can set your bids and cap your budget. You can target people based on their interests, content viewed (including competitors’ content), demographics, geography, status with your staffing firm, and more. All that precision helps you control your ad spend, by focusing on your exact right target audience.
PPC campaigns can be customized to your staffing firm’s changing needs and goals.
Up until recently, most staffing firms were struggling to recruit qualified candidates (healthcare, IT and other staffing sectors will continue to deal with talent shortages in this economy). Pay per click advertising has proven to be extremely effective in helping agencies build their brand, stay top of mind and convert qualified job seekers to applicants.
Now, many agencies are using PPC on the client side to:
- Generate more high-quality inbound sales leads. By targeting staffing buyers and decision-makers with ads that address their “pain points,” and then using remarketing ads to “follow” clients and prospects around the internet, your staffing firm can stay top of mind with employers until they’re ready to buy.
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Also relevantAsk Haley BlogArticle
What’s Working in Staffing PPC? (These results seem too good to be true…BUT THEY ARE!)
James Moul · May 1, 2024
Picture this:
- 1,452,166 brand impressions in just six months.
- Over 3,000 new website visitors flooding in.
- Monthly visibility in 5,000 Google searches.
And to top it off, Google My Business photos that outshine competitors by a whopping 1,000%. The best part? All of this achieved with a monthly budget of less than $1,000.
Sounds too good to be true, doesn’t it?
But it’s not some marketing fairy tale. It’s the real data from a single branch office of a nationwide staffing franchise that tapped into the power and affordability of local PPC advertising. (Check out the full case study here.)
So, what exactly is local PPC, and how can it revolutionize your staffing firm’s digital strategy?
What is Local PPC?
PPC, or Pay-Per-Click advertising, is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. Local PPC takes this concept and focuses it on targeting local audiences within a specific geographic area. This means your ads are shown to potential clients and candidates who are actively searching for staffing solutions in your area.
Why Local PPC?
Imagine having your staffing firm dominating search results whenever someone in your locality searches for staffing services. With local PPC, that’s precisely what you can achieve. Here’s how it can benefit your firm:
- Increased visibility. Your ads appear at the top of search engine results, ensuring maximum visibility to potential clients and job seekers in your area.
- High-quality leads. By targeting local audiences, you attract leads that are more likely to convert into clients or applicants, driving business growth.
- Cost effectiveness. Despite the impressive results, local PPC can be surprisingly affordable, making it accessible to staffing firms of all sizes.
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PPC and Staffing (and recruiting)
David Searns · Oct 19, 2008
Can you imagine being able to recruit nurses for $70? How about medical billers for $5?
Pure fiction you say? So did I, until I met Tom Andrews with Key Search Marketing. Tom’s firm specializes in PPC (pay per click) advertising for the staffing industry. They have been working with several staffing firms to use PPC for healthcare and financial recruiting. And so far, the results are astonishing!
With rates shooting up on Monster and CareerBuilder, PPC offers a real solution for the industry. We’ll be watching to see where this goes!
PS: Want to learn more about PPC (and other forms of search marketing)?
Check out this back issue of The Idea Club: SEO & SEM: The Wild West of Marketing
100% Full-Disclaimer:
At Haley Marketing, we were so impressed with the results Key Search Marketing has produced–and their very honest, and fair, approach to service that we have formed a strategic partnership. If you’re interested in learning more about PPC recruiting, we’ll be happy to put you in touch with the right people!
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Free Staffing Webinar: PPC for Staffing
Becca Searns · May 14, 2014
Google is the number one place employers and job seekers go to when looking for a staffing firm. How can you ensure you are at the top of page 1? With PPC, that’s how!
PPC (or pay-per-click advertising) is an ideal tool for sales lead generation and recruiting. And it can be used (VERY COST EFFECTIVELY) to keep your company top-of-mind! So if you’d like to learn all about Adwords, remarketing, and all the ways you can use PPC on Google, Facebook and LinkedIn, be sure to attend this free webinar.
In this Lunch with Haley, you’ll learn:
• What pay-per-click (PPC) advertising is.
• The different options for PPC on Google, Facebook and LinkedIn.
• How you can best use PPC for lead generation and recruiting.
• How to figure out which type of campaign is right for you.
• How PPC fits with your other marketing & sales initiatives.
Presenters
Jenny Keller, Social Media Marketing Advisor
Brad Smith, Director of SEO and Social Media, Haley Marketing
When
Thursday, May 15, 2014
Time
2 PM EDT
Duration
60 Minutes
Cost
Free
Reserve Your Seat >>
And join us on Twitter at #lunchwithhaley for real-time discussion and Q&A during the webinar! If you can’t attend the live webinar email me at matt@haleymarketing.com for the archive.
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PPC Advertising for Staffing Firms
Haley Marketing
PPC
PPC Advertising for Staffing Firms | Haley Marketing
Reach more employers and job seekers with staffing PPC advertising across Google, Meta and LinkedIn. Get targeted campaigns managed by PPC specialists.
Digital Marketing — PPC
Paid campaigns that drive leads – not just clicks – on Google, Facebook, LinkedIn and More.
Haley manages Google, LinkedIn, and Facebook advertising built for staffing — with keywords, copy, landing pages, and budgets calibrated for how hiring managers and candidates actually convert.
Get an Estimate
See PPC Results →
Our previous agency burned budget on irrelevant clicks. Haley rebuilt our Google and LinkedIn campaigns around staffing-specific terms — cost per lead dropped 40% in the first quarter.
VP Sales, Professional Staffing Firm
What's Included in Pay-Per-Click Advertising
End-to-end campaign management — from strategy through optimization — with staffing-specific expertise at every step.
Is PPC the right fit?
PPC is for firms that need predictable lead flow now — while longer-term channels like SEO build.
Explore SEO / AIO →
How PPC Works
Your campaign is built around whom you want to reach, what you want them to do and where paid advertising can reach them effectively.
Define Your Strategy
Start with your goals, target audience, geographic market and the channels that best fit your campaign.
Build Your Campaign
Develop the keywords, targeting and ad creative needed to reach employers or job seekers.
Launch & Track
Put your campaign into market and track conversions to understand how your ads are performing.
Optimize
Continually refine targeting, campaigns and performance to make smarter use of your advertising budget.
See Results →
Google + LinkedIn ads
to campaigns live
PPC Pairs Well With
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