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Have a Tough-to-Fill Job Order? 4 Ways to Attract the Perfect Candidates
Haley Marketing · Mar 30, 2020
In a competitive job market, it can be hard to find the right talent to fill your job orders. You must balance recruiting and filling jobs quickly, while ensuring you’ve completely vetted a pool of diversified candidates and have chosen the best talent.
Paired with your traditional recruiting methods, here are a few ways you can attract talent to your jobs.
Encourage Employee Referrals
Employee referrals consistently top studies as the best-kept secret in recruiting. Not only does an effective employee referral program allow you low-cost access to active job seekers, but it can also provide a financial benefit to your talent who is referring a friend. Simply through this exchange, you are able to further connect with their talent and build a trustworthy relationship that will benefit them long-term.
Content Marketing
By creating an overall content marketing strategy, your company can position itself as the go-to thought leader in your respective industry, and also help expand the visibility of your open job orders. Content marketing can be used in the form of blogs, social media, informational videos, email marketing, and the list goes on.
Now more than ever, clients and candidates are looking for answers. Through a customized content marketing strategy, your staffing firm and insights could be top-of-mind.
Build Your Brand Identity
While you want to ensure your core messaging, imagery, key differentiator, etc. are consistent through all your active marketing channels, you also want to show your candidates who your company is on a personal level.
It’s known that decision-making is heavily influenced by emotion, not logic. Actively demonstrate to your candidates exactly whom they will be working with.
Here are a few ideas to get you started:
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Also relevantServicesArticle
Social Recruiting for Staffing Firms
Haley Marketing
Social Recruiting
Social Recruiting for Staffing Firms | Haley Marketing
Reach more candidates and build your staffing brand with social recruiting that combines targeted advertising, engaging content and ongoing campaign management.
Recruitment Marketing — Social Recruiting
Turn social media into a recruiting channel.
Passive candidates aren't on job boards. They're on social. Reach them where they're already spending time—and build awareness for your jobs and staffing brand.
Build My Social Recruiting Strategy
See how it works →
We filled a hard-to-staff warehouse role in two weeks with a Facebook campaign — candidates we never would have reached on Indeed. Social recruiting changed our playbook.
Recruiting Manager, Light Industrial Staffing Firm
What's included in Social Recruiting
Is Social Recruiting the right fit?
Ideal when you need to reach passive talent or fill roles job boards alone can't solve.
Explore Employment Branding →
How Social Recruiting works
Start with the candidates you need to reach. Then build, manage and refine campaigns designed to get your staffing firm in front of them.
Define Your Audience
Identify your recruiting priorities, target candidates and the opportunities or messages you need to promote.
Create Your Campaigns
Develop the targeting, messaging and creative needed to reach candidates through social media.
Put Your Brand in Front of Candidates
Launch campaigns designed to build awareness, promote opportunities and drive candidate engagement.
Improve What's Working
Track campaign performance and refine targeting, creative and spend based on the results.
social recruiting campaigns
to campaigns live
Social Recruiting pairs well with
Career Sites
Send social traffic to an apply experience built for conversion.
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Social Media Post Ideas for Staffing Companies: Holiday Edition
Nov 2, 2024
How can your staffing firm’s Facebook page stand out this holiday season—and actually attract top candidates?
If you’re tired of bland posts (and competing for attention with endless “Happy Holidays” graphics), you’re not alone. The good news? There are smarter, more creative ways to show off your team’s personality, support your clients, and connect with job seekers—without sounding salesy or stuck in 2012.
Ready to boost your reach, build relationships, and make your agency the one job seekers remember? Here are fresh, practical social media post ideas you can start using today. At the end of the article you’ll also find a slideshow with some examples you can try.
Social Media Post Ideas
Team Updates: Showcase Your Staff
‘Tis the season for holiday cards, office parties, cookie swaps, and ugly sweater selfies.
But here’s the thing—people want to see the faces and stories behind your agency. Holiday season is the perfect excuse to share:
Behind-the-scenes team moments: Decorating the office, exchanging Secret Santa gifts, or even the annual “who made the best cookies?” showdown.
Personal holiday traditions: Invite your staff to share their favorite seasonal traditions or what the holidays mean to them.
Staff spotlights: Feature team members who go above and beyond—at work and in their communities.
Office “pet cameos:” Furry friends in festive gear? Instant engagement.
Pro tip:
Mix in some humor and keep it real. The more authentic, the more relatable!
Top Seasonal Jobs: Spotlight Urgent Openings
Got hard-to-fill jobs or roles that need to be staffed by January 1?
Now’s your time to shine! Try these:
- Short videos: Highlight must-fill roles, core responsibilities, and why someone should apply now.
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Staffing Webinar: Social is a Science
Becca Searns · Jan 14, 2014
Are your people using social media to drive sales, recruit talent, and fill more job orders?
Or are they playing Candy Crush?
Facebook, Twitter, LinkedIn and other social sites let you directly access staffing decision makers and reach a massive talent pool, IF you know what to do!
In this Lunch with Haley, we’ll show you the science behind social media, and how it can help your team generate leads, nurture relationships, and fill more open positions.
Presenters
Kyle Denhoff, Social Media Advisor
Brad Smith, Director of SEO & Social Media
When
Thursday, January 16, 2013
Time
2 PM EST
Duration
60 Minutes
Cost
Free
Reserve Your Seat >>
And join us on Twitter at #lunchwithhaley for real-time discussion and Q&A during the webinar!
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Staffing Industry Recruiting: What Works – and What Are the Biggest Challenges?
Becca Searns · Oct 25, 2016
review compensation to ensure you are paying at or above market rate.
- Educate your clients about talent supply and market pay rate, so you can encourage them to pay enough to attract the best.
- Train your sales and recruiting team to educate clients about the value of adequate lead-time, especially in specialties experiencing the biggest shortages. Connect the dots for them between proactive recruitment process management and staffing/hiring success.
If you want to improve your recruiting results:
- Improve your website. Optimize Job Seeker, About and Contact pages to get more candidates to convert. Add videos featuring hot jobs to your site to increase engagement. Politely, but directly, ask for referrals throughout your site.
- Improve your job search and apply features.
- Make sure every job is on your website – and is optimized for search engines.
- Simplify your apply process – every field over three reduces response!
- Build your employment brand. In everything you do, make it clear that your staffing or recruiting firm values its most important asset – its people!
- Strive to become a best place to work in your local market or an Inavero Best of Staffing Talent award winner.
- Proactively manage your social reviews.
- Collect and display more testimonials on your website.
- Be more active on social media and in your local community.
- Create a killer referral program.
- Invest in technology to streamline/formalize your process and ensure that good referrals don’t “fall through the cracks.”
- Get creative with the incentives you offer, considering non-traditional options (e.g., charitable donations, tickets to hot local events) or tiered bonuses for hard-to-fill roles.
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