Staffing Branding & Identity Design
Haley Marketing
Identity & Design Services
Staffing Branding & Identity Design | Haley Marketing
Strengthen your staffing firm's brand with professional identity and design services, from logos and brand guidelines to sales collateral and campaign creative.
Branded Content — Identity & Design
Be seen the way YOU want to be seen.
From a logo refresh to sales collateral and campaign creative, get design inspiration and execution to build a clear, consistent brand.
Get a Design Consultation
See design portfolio →
We rebranded with Haley before a major market push. Sales collateral, mailers, and our website finally told the same story. Prospects noticed immediately.
Marketing Manager, Healthcare Staffing Firm
What's included in Identity & Design
Is Identity & Design the right fit?
For staffing firms that need to update their image, strengthen their message or create more impactful marketing materials.
Explore Staffing Websites →
How Identity & Design works
Go from ideas to polished creative with a clear process for discovery, development and rollout.
Discovery & Brief
Define your positioning, audience, goals and project scope. Review existing brand assets and identify what needs to change.
Concepts & Direction
We develop identity concepts or creative directions, then refine the strongest option based on your feedback.
Finalize & Guidelines
Finalize your creative and prepare the brand guidelines, files or templates included in your project.
Rollout Support
Put your identity to work across your website, campaigns, direct mail, sales collateral and other marketing materials.
Identity & Design
Get a Design Quote
See portfolio →
logo to collateral
typical delivery
Design work powers
HaleyMail
Carry your brand into ongoing email and content marketing.
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Also relevantServicesArticle
Branded Content Marketing for Staffing Firms
Haley Marketing
outreach and outbound calls to create awareness, build interest and support sales follow-up.
Target Prospects · Open Doors
Explore Integrated Direct Marketing →
Insights Print & Digital Magazines
Put your name on workforce content clients and prospects want to read. Insights gives your staffing firm six branded print and/or digital magazines each year, plus a monthly branded email newsletter and online content for your website. Share useful HR and workforce insights that position your firm as an expert, keep you top-of-mind, and give your sales team a valuable reason to stay in touch.
Build Credibility · Stay Top-of-Mind
Explore Insights →
Identity & Design Services
Make your marketing look as strong as the firm behind it. From identity and positioning to sales collateral, event materials and advertising creative, build a more consistent and memorable brand across the places clients, prospects and job seekers encounter your firm.
Stand Out · Strengthen Your Brand
Explore Identity & Design →
Why staffing firms choose Haley for branded content
We know staffing
Your clients and prospects don't want generic business content. They need ideas relevant to hiring, workforce management and the challenges they face every day. Staffing expertise shapes the strategy, messaging and creative we develop.
Get the support your program requires
Not every marketing program works the same way. Depending on the service, Haley Marketing can support strategy, writing, design, campaign development, execution and ongoing marketing. You'll know what's handled by Haley Marketing and where your team fits in.
Make marketing more useful to sales
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Learn the Secret to More Applications and Better Branding With Brad Bialy
Haley Marketing · Aug 1, 2018
development of our Social Pro service, an award-winning social media marketing solution designed specifically for the staffing industry.
How Can Haley Marketing Group Help Your Staffing Firm?
Haley Marketing Group is a premier provider of marketing services for the staffing industry. For over 20 years, we have been helping staffing firms across the country maximize their marketing spend. Firms that want to generate leads, grow their business and boost productivity lean on Haley Marketing Group to leverage both online and offline strategies to attract new clients and candidates and achieve their goals. Our services include:
- Website and Job Board
- Blogging and Social Media
- Email and Content Marketing
- Search Engine Marketing
- Direct Mail
- Identity & Design
- Consulting
- Reputation Management
If you are interested in learning more about the ways HMG can help you get more for your marketing dollars, contact us to schedule a time to talk.
Haley Marketing Group helps staffing firms stand out, stay top-of-mind and sell more.
Connect with Brad on LinkedIn.
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Employment Branding for Staffing Firms
Haley Marketing
Employment Branding
Employment Branding for Staffing Firms | Haley Marketing
Build an employment brand that gives candidates a reason to choose your staffing firm with EVP strategy, recruiting messaging, creative and reputation support.
Recruitment Marketing — Employment Branding
Give candidates a reason to choose you.
Define what makes your staffing firm a better choice for talent—then communicate it consistently throughout the recruiting experience.
Get an Employer Brand Consultation
See employer brand work →
We looked like every other staffing firm online. Haley helped us articulate why we're different — and our application rates improved because candidates actually understood what we offer.
VP of Marketing, Professional Staffing Firm
What's included in Employment Branding
Is Employment Branding the right fit?
For staffing firms that want to compete for talent on more than pay rates and available jobs.
Explore Reputation Management →
How Employment Branding works
Define why candidates should choose your firm—then turn that positioning into messaging and tools your recruiting team can use.
Discovery & Research
Evaluate your current employment brand, recruiting experience, target talent and competitive positioning.
EVP & Messaging
Define your employer value proposition and the key messages that communicate what candidates can expect from your firm.
Visual & Asset Build
Translate your positioning into recruiting creative, collateral and brand assets that reinforce a consistent story.
Rollout & Alignment
Carry your employment brand across recruiting touchpoints and give recruiters the guidance they need to communicate it consistently.
Get an Employer Brand Quote
See examples →
that wins candidates
typical delivery
Employment Branding powers
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Ask Haley: How to create a better staffing brand
David Searns · Jun 17, 2010
Q: Why should I keep my staffing firm’s branding consistent?
A: Have you ever gone shopping in a different location of your favorite store and found an unfamiliar layout? Nothing was where you expected, and you felt a little lost, didn’t you?
This is the essence of brand consistency. When one aspect of your brand doesn’t match another, it creates confusion…discomfort…and even distrust.
If your clients become confused by different or even conflicting marketing messages from your firm, would you be surprised if they chose another staffing vendor?
Brand consistency is critical.
Continuity is the key to differentiation. It not only avoids confusion, but it builds trust and signals reliability. It tells people that your firm is stable, and you will be there when they need your help.
Brand consistency starts with developing a solid brand identity and core marketing message. Your brand identity clearly defines your company the way you want to be seen, including your mission, vision and values. Your core marketing message is the way you describe your firm to others. It’s your “elevator pitch;” a concise and compelling explanation of your services and key points of differentiation.
Too often, staffing firms don’t bother to define any brand identity or a core marketing message. Or if they do, it’s something vague like “we exceed our clients’ expectations” or “we provide the best candidates and service.”
When it comes to branding, generalities don’t work. A well-crafted brand will instantly separate you from the competition while demonstrating the clear value you provide to the clients you want to serve.
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