Top matchAsk Haley BlogArticle
Helping Staffing Firms Fill More Open Job Orders, Faster and More Cost-Effectively
Mandy Wittschen · Jul 9, 2019
Using machine learning and rules-based bidding, these services optimize job distribution and spend to deliver the ideal mix of candidates for open job orders, and fill high priority jobs, faster.
Free Staffing Industry Programmatic Advertising Guide
To help industry professionals learn more about the concepts and applications of programmatic in staffing, Haley Marketing has also published a free Guide to Programmatic Job Advertising. This 13-page guide explains:
- The three essential elements of programmatic job advertising.
- The difference between self-service and managed campaigns.
- The recruiting benefits and business advantages programmatic job advertising delivers.
- How programmatic campaigns are built and managed.
- How staffing and recruiting firms can use programmatic advertising to fill more open job orders, faster and more cost-effectively.
A Smarter Way to Manage Job Advertising Dollars
According to Haley Marketing CEO, David Searns, “For years, we watched staffing companies struggle with their job advertising. Most firms are unsure how much to spend, which job boards to use or how to best manage their advertising. With programmatic, job advertising becomes much more measurable and controllable with immediate benefits. We’re seeing clients go from getting applications to 30% of jobs to getting applications on more than 90%. And we’re seeing costs per application drop by as much as 30%. Programmatic job advertising provides the staffing industry with a more efficient and effective way to manage their job advertising dollars, and we are thrilled to bring this service and our new free eBook to the industry.”
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Also relevantSMART Ideas WeeklyArticle
SMART IDEAS #93: Work smarter with AI (not weirder)
David Searns · Jul 26, 2025
where AI gets really useful—not just writing, but helping you think through your audience’s eyes.
Save and reuse your best prompts
Once you’ve got a great prompt formula, don’t reinvent the wheel.
Create a “prompt library” for your team in Notion, Google Docs, or even ChatGPT’s custom instructions.
Ideas to save:
- A template for writing job ads (with company info, tone guidelines)
- A cold outreach email prompt that includes target audience pain points
- A format for creating weekly social media posts
- A structure for turning client testimonials into case studies
🧠 Smart staffing firms are already systematizing prompts across departments. It saves time. Builds consistency. Boosts results.
Test, tweak, and level up
One last secret: tiny prompt changes = big output changes.
Bad prompt: “Write a blog post about AI in staffing.”
Better prompt: “Write a blog post for staffing firm owners explaining how AI can improve recruiter productivity, including one case study.”
🔥 Pro tip: Add constraints—length, audience, format, tone. Like: “Give me a LinkedIn post (under 150 words) that sounds like Gary Vee.”
TL;DR — Don’t just “use” AI. Work with it.
Want better output? Be a better collaborator.
To recap:
- Treat AI like a partner, not a vending machine.
- Provide context—audience, goals, examples.
- Use frameworks to structure your thinking.
- Let AI ask you questions to clarify.
- Iterate—prompt, review, adjust.
- Role-play perspectives to test ideas.
- Save great prompts for repeat use.
- Experiment with small prompt tweaks.
When in doubt, ask AI for help
Let me conclude with one final (and powerful) idea…
Ask “How could AI help me do this?”
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Team Haley OnboardingBook
HMG-Level-Up-booklet-vFINALv6-digital
Jan 28, 2025
y To get people INTERESTED, focus on their problems…why might they want a new job? y To create DESIRE, sell your employment brand. y To get people to take ACTION, make it easy to take that next step.
- JOB ADVERTISING
When it comes to marketing in most staffing companies, job advertising is the #1 expense. Which is exactly why you need to get the maximum ROI for every dollar you invest!
To LEVEL UP your job ads: y Test job titles. The same ad with different titles will get different responses.
y Train recruiters to write better posts. These are ads, not job descriptions! y Get your jobs in front of more people. Think beyond job boards. y Test different job boards to see where you get the best candidates at the least cost. y Don’t lock into annual job board contracts. You need freedom to adjust your spend. y Ensure your jobs are automatically optimized for Google for Jobs. y Automate distribution to multiple job aggregators.
And if you spend more than $1,500 a month on job ads, invest in data-driven job management solutions that leverage a combination of job posting automation technology and human experience to help you get the greatest ROI on your job spend.
And yes, this is a pitch for our job advertising management services! We’re reducing the average cost per apply by 33% within six months! If you want to see if we can help you, contact us today for a FREE job ad review.
Answered: 4 Common Questions About Job Advertising (8-minute educational video)
Mandy Wittschen · Jun 23, 2021
and cents are you getting back from your clients, from your placements?
Bonus question: How can your staffing agency get more ROI out of your recruitment budget?
Here are three areas to focus on:
- Automation. Eliminate manual posting to multiple job boards. So often we hear clients are posting to multiple job boards at once, swapping jobs in and out from job boards. It’s a pain, it’s a lot of time, it’s wasted time for your team. Give them more time to talk to the people who want to work for you, by making data-driven decisions. Create a system to where, if you know that jobs are performing better on job board A than job board B, use software to shift money around as quickly as possible.
- Source tracking. Do you have a system in place to know which job boards are the best sources for your applicants? Do you know where they’re coming from in your ATS, in your candidate database, or another tracking system? Do you know where the highest quality candidates are coming from? How do you make those future decisions based on the data that’s unique to your company? If you know that job board C is bringing in a lot of applications, a lot of quality applications, shift money there quickly to take advantage of it.
- Contact Haley Marketing. We have the technology, we work with programmatic job ad software to take time and work off of your team’s plate. We can show you a better way to get fantastic results from your job advertising. Schedule a free consultation with a recruitment marketing expert today!
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How Your Staffing Firm Can Work a Pillar Content Strategy
Mandy Wittschen · Apr 7, 2022
evolving, pillar content should be as evergreen as possible, or in the case of reports, should hold value for at least the upcoming calendar year.
Why is a pillar content strategy so effective?
- It makes your staffing firm’s content marketing more focused. Any staffing firm can publish random blog posts. A pillar content strategy takes a systematic, disciplined approach to creating high-value content that ranks well in search. As an added benefit, making pillar content part of your marketing plan can help alleviate the strain of planning and producing content.
- It positions you as an expert. The right pillar content can help establish your staffing company as an expert and thought leader in your industry. By offering well-researched insights and practical advice, you can position your firm as both knowledgeable and genuinely interested in helping employers and job seekers. And over time, a strategic approach to content creation will help ensure you become known as an authority on topics that matter most to your target audiences.
- It’s great for SEO. From an SEO (search engine optimization) standpoint, by digging deep into the core topic and subtopics, pillar content is seen as more authoritative, a better user resource, and filled with keywords and search phrases. Over time, you may find that more outside websites link to pillar content and the user engagement statistics (time on page, bounce rate, etc.) are usually much better than shorter content. These factors will help improve search rankings and attract more traffic.
How should your staffing firm work a pillar content strategy?
Choose a topic.
Start by determining which audience you’re writing for: employers or job seekers. Then, brainstorm a list of topics that are at the intersection of:
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