HaleyMail | Email & Content Marketing for Staffing Firms
Haley Marketing
HaleyMail
HaleyMail | Email & Content Marketing for Staffing Firms
Stay top-of-mind with HaleyMail. Get branded email and web content built for staffing firms to nurture relationships and support sales follow-up.
Branded Content — HaleyMail
Stay top-of-mind. Give your sales team a reason to follow up every month.
Branded web, email and sales content to help you nurture relationships, build trust and stay top-of-mind with employers and job seekers.
Get a HaleyMail Consultation
See newsletter examples →
We are very happy with the results we've received from our HaleyMail program. Seeing a nice return on our investment makes it easy to justify spending our money on a marketing initiative!
Lee Hamel, President, Availability, Inc.
What's included in HaleyMail
Is HaleyMail the right fit?
A practical choice when you want to market consistently without putting more content creation on your team.
Explore Door Openers →
How HaleyMail works
Choose the HaleyMail track that fits your target audience and is available in your market. From there, we help keep your content marketing moving. HaleyMail makes consistent content marketing easier to maintain—and easier for your sales team to put to work.
Choose your track
Select the HaleyMail program based on who you want to reach and geographic availability.
We provide the content
Get web content, email content, and sales content created for staffing firms.
We do the work
We handle writing, design, email scheduling, and website content updates.
We track results and guide you
See who's reading your emails and visiting your website, with support from a Digital Marketing Advisor to help you get more from the program.
Get a HaleyMail Quote
See examples →
newsletter program
program pricing
HaleyMail pairs well with
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Also relevantAsk Haley BlogArticle
HaleyMail is Bigger, Better and Back For Lower Cost (For A Limited Time)
Haley Marketing · Aug 20, 2019
HaleyMail, the ultimate content marketing system for the staffing industry is now bigger and better – and is available at a lower cost this summer.
HaleyMail is a content marketing system that gives you everything your staffing firm needs to sell more, recruit more and stay top-of-mind. As part of our Hot Summer Deals, if you purchase HaleyMail before August 31, your setup fees will be waived, saving you $795!
What Is HaleyMail?
HaleyMail is a complete content marketing system that has generated millions of dollars for our clients and won multiple awards from the American Staffing Association. Here are just a few of the many things HaleyMail can do for your staffing company:
- Keep you top-of-mind with clients, prospects and candidates.
- Position your firm as a true expert in the industry.
- Market to clients to generate new job orders.
- Advertise hot jobs to increase candidate referrals.
- Add value and nurture relationships.
- Create special offers to drive immediate response.
- Give your salespeople new reasons to follow up every month.
HaleyMail puts your email marketing on autopilot. We do all the work but you get all of the credit.
- Content is provided for you, written and designed by experts in staffing and marketing.
- We create your newsletters, eCards and promotional emails.
- HaleyMail sends all the email on your behalf. (Don’t worry, everything will look like it is coming directly from you!)
- We manage all the articles and other content and seamlessly integrate it into your website.
- We track your results.
- We show you how to be successful.
Here’s What You Get With HaleyMail
Monthly Email Marketing
- Client newsletter
- Candidate newsletter
- Seasonal eCards
- Top Candidates templates
- Staffing promotions
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Staffing Industry Email Marketing: Stats You Should Track (Part 1)
Haley Marketing · May 21, 2012
list.
For staffing firms, the above metrics are pretty good, but there are better ones! Follow this link for four more staffing industry email metrics you should track.
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HaleyMail – a better way to sell staffing and track results
HaleyMail is a complete email and content marketing system created specifically for the staffing industry. It helps you open doors with key decision-makers, sell higher margin solutions, and give your sales reps new reasons to follow-up each and every month. HaleyMail’s built-in analytics and customized reporting features help you track critical email stats and effectively measure results.
Want to make your sales team more productive?
Contact Haley Marketing Group today to schedule a free HaleyMail demo.
888.696.2900
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Email Marketing for Staffing Gets a Major Tech Overhaul
Mandy Wittschen · Apr 7, 2020
With chatbots, AI and RPA (robotic process automation) changing the way you engage with talent and fill job orders…
…is email marketing dead?
No way. Here’s why:
- Email generates, on average, $38 for every $1 invested. That’s a 3,800% ROI!
- 99% of people check email daily.
- 73% of millennials prefer email communication when receiving marketing material.
(source: Hubspot)
When designed and executed properly, email marketing for staffing firms can be an extremely effective tool to:
- Stay top-of-mind with clients, prospects and candidates.
- Position yourself as a staffing and HR expert.
- Market top candidates to generate new job orders.
- Advertise hot jobs to increase candidate referrals.
- Add value and nurture relationships.
- Create special offers to drive immediate response.
- Give your sales people new reasons to follow up EVERY MONTH.
With a strong game plan, the right email marketing software, and a targeted list of recipients, you can see your email marketing strategy ROI soar!
HaleyMail: modern email marketing tech that delivers
HaleyMail is the software that powers our newsletter, top candidates, hot jobs and seasonal eCard email delivery. It also powers content libraries on our clients’ websites (the Staffing Resource Center and Candidate Resource Center), and it even dynamically creates landing pages to lead capture.
Last year, our tech experts completely overhauled this product to build a more powerful platform that delivers even better results.
2019 HaleyMail enhancements include:
- Social sharing buttons added to Resource Center content
- New mobile email designs
- Simplified opt in process
- Mobile optimized opt-in/out
- Improved email and content branding
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Branded Content Marketing for Staffing Firms
Haley Marketing
About Your Brand →
What a branded content program does over time
See more branded content results →
Common questions about branded content
Do you write the content, or do we have to provide it?
It depends on the program. Many Haley Marketing services include writing and creative support, while others involve collaboration with your team on strategy, implementation or follow-up. We'll define responsibilities up front so you know what Haley Marketing handles and what your team needs to do.
What's the difference between HaleyMail and a regular email newsletter?
HaleyMail is more than an occasional email. First, you choose a track based on your target audience and geographic availability. Haley Marketing then provides web, email and sales content; handles writing, design, email scheduling and website content updates; tracks engagement; and provides support from a Digital Marketing Advisor.
Does direct mail still have a role in staffing sales?
Yes. Door Openers uses coordinated 13-week direct mail campaigns to capture attention, build awareness and give your sales team new reasons to reach out to staffing decision-makers.
What is Sales Funnel Automation?
Sales Funnel Automation helps staffing firms take a more systematic approach to prospecting and follow-up. It supports a more consistent sales process so your team can keep outreach moving with the prospects it wants to reach.
What's the difference between Door Openers and Custom Integrated Direct Marketing?
Door Openers is a 13-week direct mail campaign built around creative physical touches. Custom Integrated Direct Marketing takes a broader, customized approach, coordinating multiple outreach channels such as direct mail, email, LinkedIn messaging and outbound calls around priority prospects.
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