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Essential Tech for Marketing Your Staffing Firm: Tap the Power of PPC
Mandy Wittschen · Mar 19, 2020
Why is PPC essential for staffing firms?
PPC gets the right message, to the right audience, at the right time.
Ideal for both sales and recruiting, PPC advertising uses advanced targeting methods to make your ads appear where clients, prospects and job seekers spend time online. Whether they’re searching for information on Google, scrolling through Facebook, or surfing Google’s Display Network of more than 2 million partner websites, you can display targeted ads to your ideal audience to achieve your goals.
PPC is cost-effective.
Pay per click has evolved into a sophisticated and powerful advertising tool with amazing precision. You can set your bids and cap your budget. You can target people based on their interests, content viewed (including competitors’ content), demographics, geography, status with your staffing firm, and more. All that precision helps you control your ad spend, by focusing on your exact right target audience.
PPC campaigns can be customized to your staffing firm’s changing needs and goals.
Up until recently, most staffing firms were struggling to recruit qualified candidates (healthcare, IT and other staffing sectors will continue to deal with talent shortages in this economy). Pay per click advertising has proven to be extremely effective in helping agencies build their brand, stay top of mind and convert qualified job seekers to applicants.
Now, many agencies are using PPC on the client side to:
- Generate more high-quality inbound sales leads. By targeting staffing buyers and decision-makers with ads that address their “pain points,” and then using remarketing ads to “follow” clients and prospects around the internet, your staffing firm can stay top of mind with employers until they’re ready to buy.
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Also relevantAsk Haley BlogArticle
What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
Becca Searns · Aug 23, 2016
Pay-per-click (PPC) advertising is a great advertising method for staffing and recruiting firms to reach company goals (such as generating more job orders, increasing brand awareness, and recruiting and engaging candidates). However, there are a myriad paid advertising solutions to pick from and companies are too often confused or overwhelmed about what option is best for them.
As PPC experts in the staffing industry, we help clients match up their company needs to the PPC solution best fitted to fill these gaps. To help you jumpstart your discussions and figure out what option you might consider, here are a few campaign ideas matched with the need it is best suited to fulfill.
If you are faced with a specific need, consider the following campaign strategies to help you overcome it:
Need to recruit hard-to-find talent? Strengthen your talent pool?
- Social Recruiting Campaign: Social Recruiting campaigns allow your company to reach a very specific audience based upon their demographics, likes, interests, geography and more. You can even use your existing ATS list to target the connections of your current candidates who also meet specific criteria. This lets you find new talent (who may not be aware of you) and advertise your expertise and opportunities – all while driving them back to your job board.
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What’s Working in Staffing PPC? (These results seem too good to be true…BUT THEY ARE!)
James Moul · May 1, 2024
Picture this:
- 1,452,166 brand impressions in just six months.
- Over 3,000 new website visitors flooding in.
- Monthly visibility in 5,000 Google searches.
And to top it off, Google My Business photos that outshine competitors by a whopping 1,000%. The best part? All of this achieved with a monthly budget of less than $1,000.
Sounds too good to be true, doesn’t it?
But it’s not some marketing fairy tale. It’s the real data from a single branch office of a nationwide staffing franchise that tapped into the power and affordability of local PPC advertising. (Check out the full case study here.)
So, what exactly is local PPC, and how can it revolutionize your staffing firm’s digital strategy?
What is Local PPC?
PPC, or Pay-Per-Click advertising, is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. Local PPC takes this concept and focuses it on targeting local audiences within a specific geographic area. This means your ads are shown to potential clients and candidates who are actively searching for staffing solutions in your area.
Why Local PPC?
Imagine having your staffing firm dominating search results whenever someone in your locality searches for staffing services. With local PPC, that’s precisely what you can achieve. Here’s how it can benefit your firm:
- Increased visibility. Your ads appear at the top of search engine results, ensuring maximum visibility to potential clients and job seekers in your area.
- High-quality leads. By targeting local audiences, you attract leads that are more likely to convert into clients or applicants, driving business growth.
- Cost effectiveness. Despite the impressive results, local PPC can be surprisingly affordable, making it accessible to staffing firms of all sizes.
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PPC and Staffing (and recruiting)
David Searns · Oct 19, 2008
Can you imagine being able to recruit nurses for $70? How about medical billers for $5?
Pure fiction you say? So did I, until I met Tom Andrews with Key Search Marketing. Tom’s firm specializes in PPC (pay per click) advertising for the staffing industry. They have been working with several staffing firms to use PPC for healthcare and financial recruiting. And so far, the results are astonishing!
With rates shooting up on Monster and CareerBuilder, PPC offers a real solution for the industry. We’ll be watching to see where this goes!
PS: Want to learn more about PPC (and other forms of search marketing)?
Check out this back issue of The Idea Club: SEO & SEM: The Wild West of Marketing
100% Full-Disclaimer:
At Haley Marketing, we were so impressed with the results Key Search Marketing has produced–and their very honest, and fair, approach to service that we have formed a strategic partnership. If you’re interested in learning more about PPC recruiting, we’ll be happy to put you in touch with the right people!
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Why Bing Is a Smart PPC Channel for Staffing Agencies
Erin Helms · Sep 14, 2023
strategic partnerships, groundbreaking Bing Chat AI, and the roll-out of Performance Max, staffing agencies should seriously consider Bing in their PPC strategy.
Get More for Your Advertising Dollar
The average cost is still less than Google, which means more traffic for the same investment. Bing opens up a whole new demographic of younger users for staffing agencies, offering significant opportunities to engage and nurture potential new relationships. Finally, Bing allows agencies to tap into an increasing pool of users actively searching for AI-assisted engagements via chats—a game changer in today’s ever-evolving PPC landscape.
Need a Smarter PPC Strategy to Grow Your Staffing Business?
Haley Marketing’s PPC experts will create the right digital marketing strategy for your firm to grab attention, drive conversion and increase sales. Contact us today so we can customize a solution for you.
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