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Make an IMPACT Idea #19: Lead Tracking Software
James Moul · Aug 14, 2024
Imagine being able to see exactly who is visiting your website, down to the person’s name; seeing not just anonymous clicks but actual individuals interested in your services.
It’s not a pipe dream – it’s lead tracking software!
This software is akin to having a crystal ball into your website’s traffic. But how exactly can staffing and recruiting firms leverage this capability? It’s not just about knowing who’s visiting. It’s about converting those visitors into leads, and ultimately, into satisfied clients.
How Does it Work?
Lead tracking software works by utilizing tracking codes or cookies to monitor the behavior of visitors on your website. When a user lands on your site, the software captures valuable data such as pages visited, time spent on each page, and actions taken. By analyzing this information, the software can identify individual visitors, often by matching their IP addresses with known company data.
These insights allow staffing and recruiting firms to track leads throughout their journey, from initial interaction to conversion. Lead tracking software often integrates with customer relationship management (CRM) systems, enabling seamless communication and follow-up with prospects. Ultimately, it empowers businesses like yours to personalize outreach efforts, prioritize leads, and optimize marketing strategies for maximum effectiveness.
Harness the Power of Lead Tracking Software
With lead-tracking software, you see exactly who is visiting your website. The trick, though, is knowing what to do with that information.
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Website Lead Tracking Software for Staffing Firms
Haley Marketing
Lead Tracking
Website Lead Tracking Software for Staffing Firms | Haley Marketing
See which companies are visiting your staffing website with Lead Tracking. Identify potential sales opportunities, see what prospects view, and give your sales team warmer reasons to follow up.
Marketing Technology — Lead Tracking
See who's visiting your staffing website—even when they don't fill out a form.
See which companies are visiting your staffing website, what they're exploring, and when it's time for sales to pay attention.
Get a Lead Tracking demo
Is Lead Tracking right for you? →
What's included in Lead Tracking
Go beyond traffic counts. See which companies are showing interest, what they're looking at, and when it's time for sales to pay attention.
Is Lead Tracking the right fit?
Lead Tracking is built for staffing firms that want to use website activity for smarter business development.
Explore Sales Funnel Automation →
How Lead Tracking works
Install tracking, configure alerts, train sales — then act on visitor intelligence daily.
Track Website Activity
See which companies are showing up. Lead Tracking monitors your website and identifies organizations visiting your pages.
See What Interests Them
Go beyond knowing they visited. See which pages companies explore, how they found you, and other available activity that can help reveal what they're interested in.
Put New Leads in Front of Sales
Keep opportunities from getting overlooked. Your team receives a daily sales lead spreadsheet, with real-time notifications when targeted prospects are actively visiting your website.
Follow Up with Context
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Marketing Technology for Staffing Firms
Haley Marketing
hand conversations to a live agent when your team is available. When integrated with Haley's Career Portal, it can also help candidates discover relevant opportunities.
How does Lead Tracking work?
Lead Tracking identifies companies (and even individuals) visiting your website and provides insight into what they're exploring. Your team can see page activity, referral sources, keyword information and other available visitor data, receive daily sales lead spreadsheets, and get real-time notifications when targeted prospects visit.
Not sure which tools belong in your stack?
Or explore all our services →
Haley Marketing
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Double Your Web Traffic and Inbound Leads (part 3): Get People to Your Site
David Searns · Apr 5, 2017
all your marketing and recruiting efforts into attracting new visitors, budget a few hundred dollars a month to promote your content, ideas and services to people who have visited you before.
- Marketing automation. If you are not familiar with marketing automation, it’s a tool that allows you to better track and follow up with people who have visited your website or otherwise engaged with your firm. Automation can be used to track repeat website visitors—and notify your sales team when a prospect starts to look interested. It can create and track email campaigns, so you know what is working…and what is not. And it can allow you to convert more website visitors into active sales leads and job candidates.
Need Help with Any of This Stuff?
Well, that’s why we are here! From web design to content development, social marketing, SEO, PPC, email and just about any other marketing a staffing firm needs, we’re here for you.
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How is Your Staffing Website Performing?
Brad Smith · Jun 26, 2017
Imagine if you came to your office in the morning ready for a big day of interviews, client calls and an open recruiting event — but only ten people called or walked through your front door all day. Then the next day there were only seven visitors and the following day only two people came in. Finally, that Friday you had no response. No one came in and no one called.
I bet you would be really concerned right? After all, many staffing firms keep a close eye on call volume, traffic during open houses, in-person interview metrics and more.
These are all great things to track, but unfortunately many staffing firms ignore online traffic. They don’t pay close enough attention to how their website is actually performing and whether they are seeing more traffic or less traffic. They aren’t tracking online applications or visits to key conversion pages as well as they should. In fact, many firms don’t really have a general idea for what their overall website traffic looks like, or how it has been impacted over time.
The simple truth is that more people will visit your staffing company website than will ever walk through your front door. So, you need to start tracking these metrics much more closely.
Start by tracking your staffing website’s total traffic trends.
To understand how your staffing or recruiting website is performing, you first need to make sure Google Analytics is installed. Once your have this great tracking tool in place, follow these steps to look at overall traffic trends:
- Log into your Google Analytics Account and view your website data.
- In the left-hand column, select Audience>Overview:
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