Branded Content Marketing for Staffing Firms
Haley Marketing
About Your Brand →
What a branded content program does over time
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Common questions about branded content
Do you write the content, or do we have to provide it?
It depends on the program. Many Haley Marketing services include writing and creative support, while others involve collaboration with your team on strategy, implementation or follow-up. We'll define responsibilities up front so you know what Haley Marketing handles and what your team needs to do.
What's the difference between HaleyMail and a regular email newsletter?
HaleyMail is more than an occasional email. First, you choose a track based on your target audience and geographic availability. Haley Marketing then provides web, email and sales content; handles writing, design, email scheduling and website content updates; tracks engagement; and provides support from a Digital Marketing Advisor.
Does direct mail still have a role in staffing sales?
Yes. Door Openers uses coordinated 13-week direct mail campaigns to capture attention, build awareness and give your sales team new reasons to reach out to staffing decision-makers.
What is Sales Funnel Automation?
Sales Funnel Automation helps staffing firms take a more systematic approach to prospecting and follow-up. It supports a more consistent sales process so your team can keep outreach moving with the prospects it wants to reach.
What's the difference between Door Openers and Custom Integrated Direct Marketing?
Door Openers is a 13-week direct mail campaign built around creative physical touches. Custom Integrated Direct Marketing takes a broader, customized approach, coordinating multiple outreach channels such as direct mail, email, LinkedIn messaging and outbound calls around priority prospects.
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Also relevantServicesArticle
Staffing Branding & Identity Design
Haley Marketing
materials.
Identity & Design
Get a Design Quote
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logo to collateral
typical delivery
Design work powers
HaleyMail
Carry your brand into ongoing email and content marketing.
Staffing Websites
Bring your positioning, messaging and visual identity together online.
Door Openers
Make your direct mail more memorable with professional, on-brand creative.
Insights Magazine
Extend your brand into a professionally designed publication for clients and prospects.
Ready to look the part?
Or explore all branded content services →
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Door Openers Direct Mail for Staffing Firms
Haley Marketing
Door Openers
Door Openers Direct Mail for Staffing Firms | Haley Marketing
Get more appointments with Door Openers: 13-week direct mail campaigns designed to capture attention and showcase your staffing firm's value.
Branded Content — Door Openers
Open more doors. Get more appointments.
13-week direct mail campaigns built to break through the clutter, capture attention and show staffing decision-makers why they should talk to you.
Get a Door Openers Consultation
See campaign samples →
Six new client appointments in 90 days from cold prospects. Two became active accounts within six months. We finally had something physical to follow up on.
Owner, Light Industrial Staffing Firm
What's included in Door Openers
Is Door Openers the right fit?
Built for staffing firms that want to create awareness, stand out from competitors and get in front of more decision-makers.
Explore HaleyMail →
How Door Openers works
Pick your campaign. Make it yours. Put 13 weeks of direct marketing behind your sales efforts.
Choose Your Campaign
Select the campaign theme that best fits your staffing firm, target market and positioning.
Customize It
Personalize the campaign with your firm's logo, colors and content.
Launch Your Campaign
Use your mix of postcards, mailers, sales letters and other materials to stay in front of staffing decision-makers.
Follow Up
Give your sales team timely reasons to call, connect and turn prospect awareness into appointments.
Get a Campaign Quote
See samples →
direct mail program
Door Openers pairs well with
HaleyMail
Stay top-of-mind with branded email and content marketing for clients, prospects and candidates.
Sales Funnel Automation
Build a more consistent, multi-touch approach to prospect follow-up.
Recruitment Marketing
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Sales Funnel Automation for Staffing Firms
Haley Marketing
Use sales tools to target prospects by location, industry, company size, job title and other criteria, access verified contact data, and track companies visiting your website.
Create Your Campaign
Develop branded, personalized outreach for cold prospects and warm leads, supported by attention-grabbing content and a custom landing page.
Launch Multi-Touch Outreach
Coordinate email and LinkedIn outreach with phone call tasks to create multiple opportunities to connect.
Manage & Optimize
Continuously curate prospect lists, track responses and conversions, and use A/B testing to optimize campaign messaging.
Book a Consultation
See Examples →
higher click-throughs vs. industry benchmarks
higher opens, with clients seeing 40–60%
Sales Funnel Automation pairs well with
HaleyMail
Keep nurtured prospects warm with monthly content between automated sequences.
Door Openers
Physical mail touchpoints that break through when email sequences stall.
Digital Marketing
Drive awareness at the top of the funnel while automation converts engaged prospects.
Staffing Websites
Landing pages and resource centers that give sequences somewhere credible to send traffic.
Ready to fill your sales funnel?
Or explore all branded content services →
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Campaign for Staffing Firm: People Plus
David Searns · Mar 25, 2010
People Plus’ Why Staffing Now Door Openers campaign focuses on educating non-users of staffing on how to strategically use staffing to lower costs, decrease risks, and increase workforce flexibility. It is a 13 week direct mail blitz that uses a combination of postcards, fold over cards, personal letters, drop offs, and follow up calls to educate prospects. People Plus is in the beginning stages of this marketing program, however they have already seen results, including receiving incoming communication from prospects that have never taken their calls before.
Below is one of the post cards from this campaign.
Email me at mfaso@haleymarketing.com If you’d like to discuss ways to educate your prospects on how they can benefit from the strategic use of staffing.
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