Branded Content Marketing for Staffing Firms
Haley Marketing
Branded Content Marketing for Staffing Firms | Haley Marketing
Stay visible, build credibility and support sales with branded content marketing for staffing firms, from HaleyMail and Insights to direct marketing campaigns.
Home
Services
Branded Content
Your prospects hear from your competitors every day. Are they hearing from you?
Get a Content Consultation
Explore Branded Content Services →
Staffing firms served
In the staffing industry
Of marketing touchpoints delivered annually
Our sales team used to go dark between visits. Now we have a reason to reach out every month — and clients actually look forward to hearing from us.
VP of Sales, National Staffing Firm
Out of sight, out of mind — and out of the running.
Stay top-of-mind with clients and prospects who matter with branded content. Done-for-you email, direct mail and sales content keeps you visible between opportunities, demonstrates your expertise, and gives sales more ways to start conversations.
Your best clients don't always think of you first
Great service matters. But when weeks or months pass between hiring needs, another staffing firm can easily become the first call. Consistent marketing keeps your name in the conversation.
Your sales team needs better reasons to reach out
There's only so much mileage in another "just checking in" email. Useful content and creative campaigns give salespeople something relevant to share—and give recipients more natural reasons to respond.
Your brand needs to stand out
When staffing firms look and sound alike, buyers have little reason to remember one over another. Strong messaging, useful content and distinctive creative make your firm easier to recognize and remember.
Branded Content builds a stronger engine for staying visible — and selling more.
Read full article ↗
Also relevantAsk Haley BlogArticle
How Can Staffing Firms Use Branded Content to Sell in This Economy?
Haley Marketing · Aug 27, 2020
In a time where relationship development is key, something as simple as a customized postcard could remind your client just how much they mean to you.
Strategy #2: Tighten up your value proposition.
Potential clients can be quick to judge the value your brand offers. Anyone can claim their company is the best service choice in their industry, but can you back that up?
Branded content is about leveraging relevant content to position your company as a thought leader. Ask yourself what your company offers that your competitor doesn’t. Let your content to speak to those advantages.
As the storytelling adage goes, show – don’t tell!
Strategy #3: Increase online visibility.
People are spending more time online than ever – as I mentioned above, now is not the time to cut spending on your marketing.
Identify where your target audience spends their time online, then use that information to get your message in front of the right people. Engaging your clients with helpful, relevant content fosters better relationships that in turn lead to better sales.
SMART Content: Custom Branded Content for Your Company
Back in February we were excited to welcome Mamu Media as part of the SMART Content division of Haley Marketing.
SMART Content offers a multimedia approach to content marketing, ultimately creating touch points where your audience needs them most.
It leverages print and digital marketing to create a powerful, turnkey content marketing program built to increase brand visibility, improve relationships, and close more sales this summer – and beyond!
For more information on how SMART Content can fit into your marketing strategy, contact us or visit our SMART Content home page today!
Sources:
(1) MarketingSherpa Customer Satisfaction Research Study, 2013
Read full article ↗
HaleyMail | Email & Content Marketing for Staffing Firms
Haley Marketing
HaleyMail
HaleyMail | Email & Content Marketing for Staffing Firms
Stay top-of-mind with HaleyMail. Get branded email and web content built for staffing firms to nurture relationships and support sales follow-up.
Branded Content — HaleyMail
Stay top-of-mind. Give your sales team a reason to follow up every month.
Branded web, email and sales content to help you nurture relationships, build trust and stay top-of-mind with employers and job seekers.
Get a HaleyMail Consultation
See newsletter examples →
We are very happy with the results we've received from our HaleyMail program. Seeing a nice return on our investment makes it easy to justify spending our money on a marketing initiative!
Lee Hamel, President, Availability, Inc.
What's included in HaleyMail
Is HaleyMail the right fit?
A practical choice when you want to market consistently without putting more content creation on your team.
Explore Door Openers →
How HaleyMail works
Choose the HaleyMail track that fits your target audience and is available in your market. From there, we help keep your content marketing moving. HaleyMail makes consistent content marketing easier to maintain—and easier for your sales team to put to work.
Choose your track
Select the HaleyMail program based on who you want to reach and geographic availability.
We provide the content
Get web content, email content, and sales content created for staffing firms.
We do the work
We handle writing, design, email scheduling, and website content updates.
We track results and guide you
See who's reading your emails and visiting your website, with support from a Digital Marketing Advisor to help you get more from the program.
Get a HaleyMail Quote
See examples →
newsletter program
program pricing
HaleyMail pairs well with
Read full article ↗
Staffing Branding & Identity Design
Haley Marketing
Identity & Design Services
Staffing Branding & Identity Design | Haley Marketing
Strengthen your staffing firm's brand with professional identity and design services, from logos and brand guidelines to sales collateral and campaign creative.
Branded Content — Identity & Design
Be seen the way YOU want to be seen.
From a logo refresh to sales collateral and campaign creative, get design inspiration and execution to build a clear, consistent brand.
Get a Design Consultation
See design portfolio →
We rebranded with Haley before a major market push. Sales collateral, mailers, and our website finally told the same story. Prospects noticed immediately.
Marketing Manager, Healthcare Staffing Firm
What's included in Identity & Design
Is Identity & Design the right fit?
For staffing firms that need to update their image, strengthen their message or create more impactful marketing materials.
Explore Staffing Websites →
How Identity & Design works
Go from ideas to polished creative with a clear process for discovery, development and rollout.
Discovery & Brief
Define your positioning, audience, goals and project scope. Review existing brand assets and identify what needs to change.
Concepts & Direction
We develop identity concepts or creative directions, then refine the strongest option based on your feedback.
Finalize & Guidelines
Finalize your creative and prepare the brand guidelines, files or templates included in your project.
Rollout Support
Put your identity to work across your website, campaigns, direct mail, sales collateral and other marketing materials.
Identity & Design
Get a Design Quote
See portfolio →
logo to collateral
typical delivery
Design work powers
HaleyMail
Carry your brand into ongoing email and content marketing.
Read full article ↗
Insights Magazine for Staffing Firms
Haley Marketing
Insights Magazines
Insights Magazine for Staffing Firms | Haley Marketing
Build authority and stay top-of-mind with Insights, a fully branded staffing magazine with print and digital editions, monthly email marketing and web content.
Branded Content — Insights Magazines
Put your name on a market-exclusive publication employers want to read.
Turn industry insight into sales conversations with a fully branded publication that showcases your expertise in staffing, HR and talent strategy.
Get an Insights Consultation
See magazine samples →
Prospects comment on Insights during sales calls. It's the one piece of marketing where clients say 'this doesn't feel like staffing firm spam — it feels like a real publication.'
VP Sales, Professional Staffing Firm
What's included in Insights
Is Insights the right fit?
For staffing firms investing in brand authority and high-credibility employer touchpoints.
Explore HaleyMail →
How Insights works
Put timely HR and workforce insights in clients' hands—and your firm in front of the decision-makers you want to reach.
Curate Timely Insights
Our team develops fresh thought leadership on the HR and workforce issues your clients care about.
Brand It to Your Firm
We customize each edition to your staffing firm, keeping your name and brand front-and-center.
Stay in Touch Monthly
Keep the conversation going with a custom-branded monthly newsletter featuring Insights content.
Build Your Resource Library
We add searchable Insights articles and past issues to your website, giving clients and prospects more reasons to explore.
Insights Magazine
Get an Insights Quote
See samples →
branded staffing magazine
Insights pairs well with
HaleyMail
Read full article ↗
