Top matchTeam Haley OnboardingArticle
Haley Marketing Group
Jan 28, 2025
and figure out if you're making money from your marketing. Read this issue to make smarter choices about where you spend your marketing dollars. Read MoreSMART IDEAS #34: The competition said WHAT?
Imagine that you receive evidence that a competitor is bashing your staffing services and trying to sway your clients. How do you react? In our latest Smart Idea newsletter, Haley Marketing's Co-CEO, David Searns, shares his personal experience and insights on turning competitor challenges into opportunities for growth and innovation. Learn how to rise above the negativity, stay true to your mission, and leverage your unique strengths to provide more value to your clients. Read MoreSMART IDEAS #33: New experiences
FEAR IS THE ENEMY OF PROGRESS! This newsletter shares insights on conquering the fears holding you back from taking on new challenges that accelerate your personal and professional growth. Learn to stretch beyond your comfort zones to embrace opportunities. Read MoreSMART IDEAS #32: The sales pitch issue!
This is a break from our regularly scheduled programming -- a brief look into the team behind these weekly ideas, our mission for the staffing industry and how we can help you achieve your sales, marketing and or recruiting goals. Remember, contact us today for expert solutions and innovative ideas! Read MoreSMART IDEA #31: Lead Gen - Are you stopping 3 feet from gold
Also relevantSMART Ideas WeeklyArticle
SMART IDEA #52: So, how are we doing?
David Searns · Oct 12, 2024
Email Address
View Past Issues
Weekly inspiration for the staffing industry
ISSUE #52 | October 12, 2024
New this Week:
• So, how are we doing?
• Ready to accelerate your marketing results?
• Don’t miss our next webinar
SMART IDEA #52: So, how are we doing?
David Searns | Co-CEO
A weekly newsletter? Are we insane???
That was me, 12 months ago.
For 20+ years, Haley Marketing produced a (mostly) monthly email publication. Originally, it was called The Idea Club. Then it became The BIG Idea.
But last September, we decided that we’d change things up.
People are busy, so we created a shorter form email…although I owe you more than a few apologies for the times when I broke that rule!
People are overloaded with ideas, so we decided to focus on one compelling idea or topic per week.
People want actionable insights, so we try to focus on how-to kinds of information.
And we rebranded our newsletter as SMART IDEAS Weekly.
Now, 52 weeks later, how are we doing?
I would really appreciate your feedback.
Do you find SMART IDEAS Weekly useful?
How can we improve?
What topics can we address for you?
Please take a minute. Click reply. And share your thoughts.
SMART IDEAS Weekly is truly your newsletter. It is a publication created to share sales, recruiting, and marketing best practices, tips, and insights specifically for the staffing industry.
With your help, we can make this publication an even more valuable resource for your business!
Thank you!
David
PS: Have you missed any issues?
Here is a list of the past year’s topics.
You can read all the past issues here.
- Sell bandages to a bleeding man
- How small staffing companies win
- Don't be all things to all people
- Promos in staffing
- CTAs to drive staffing sales
- Beyond smart goals
Read full article ↗
Introducing Smart Ideas: Weekly Inspiration for the Staffing Industry
David Searns · Nov 9, 2023
A weekly staffing newsletter?
Are you out of your (blank, blank, blank) mind?
Who has time to read a weekly newsletter?
Who has time to write one?
Yeah, that’s how I reacted when Jeff Staats, our CMO, suggested that we transition our BIG IDEAS monthly email newsletter to weekly delivery. I thought he was crazy.
For 27 years, Haley Marketing has provided monthly ideas to help level the playing field for small to midsize staffing companies. We’ve provided thousands of ideas to drive sales, improve recruiting, and address nearly all things marketing. But…
The times have changed.
You – and I – are busier than ever. We have more calls to make. Zoom meetings to attend. And an endless inbox of emails to answer.
On top of that, there’s more pressure to deliver results.
That’s exactly why you need SMART IDEAS Weekly.
You need ideas to help strengthen your staffing company. Ideas to boost sales. Ideas to help you compete. And you don’t have time to waste.
We want to make world-class marketing easy and affordable for you, so each Saturday morning, you’ll receive one actionable idea…a specific strategy you can immediately put into action to help your business grow.
Ready to get started?
SO ARE WE.
Sign up for SMART IDEAS Weekly. Let’s (blank-ing) go.
Want to do a deep dive with the smartest minds in staffing? Check out our Smart Ideas Summit 3 on-demand webinars!
Read full article ↗
Secrets of Staffing SuccessTranscript
[InSights] Recruitment Marketing Strategy – Why Staffing Firms Fall Behind
Haley Marketing · Feb 24, 2025
who calls you or texts you, right?
You get a phone call from a family member you don't talk to often.
It's like, I can get back to them this weekend.
I can get back to them in a couple of days.
And then you have somebody who calls you and by the second ring, you're picking it up.
That's almost the same with this marketing messaging.
It's how do you build their trust so that the individual on the other end doesn't feel like you're bombarding them or you're interrupting them or you're inconveniencing them.
They want to see that message.
I think we actually figured that out quite a bit over here at Haley with our Smart Ideas newsletter, which is a huge testament to David and the marketing team and what they're doing with that newsletter.
We're mailing every single Saturday, which was a high frequency point for much more than we were doing.
We were mailing monthly for our Smart Ideas newsletter.
We changed the style of the newsletter to where people now want to read every week is basically David writing an article or penning an article or somebody will hop in and do one.
I've done a couple.
But because the content is so trustworthy and is high value, we've earned the trust to be in your inbox every week now.
And I think that's important too.
Yeah.
And the consistency in sending that information out, right?
You look at how many years Haley's been doing this and people will look at Haley Marketing and they'll say, well, of course, you know, you guys are a marketing company.
Of course, people are doing this.
Of course, you know how to do this.
SMART Ideas WeeklyArticle
SMART IDEA #41: Winning clients in a down market (1 of 7)
David Searns · Jul 27, 2024
If you have ever read Napoleon Hill’s Think and Grow Rich, you know that the key to success in life is to have a clear vision of what you want and an unwavering commitment to attaining it.
And if you’re a regular reader of this newsletter, you know that I strongly encourage people to play the long game and focus on employers that may not have immediate hiring needs.
To win in this market, you need a long-term plan to nurture relationships, position your company the way you want to be seen, keep your company top-of-mind, and demonstrate your warmth and competence until that hiring need arises.
Where to find more opportunities
Today’s newsletter is part 1 of 7. In the upcoming editions, we’ll review six strategies (one a week) to find sales opportunities in the current market.
Keep reading!
Have you registered for the
SMART IDEAS Summit 4?
What are you waiting for?
7 hours. 14 speakers. Priceless ideas.
100% staffing and recruiting focused. 100% free to attend.
See the full roster of guest speakers and reserve your seat today!
REGISTER NOW
haleymarketing.com
1.888.696.2900
Haley Marketing | PO Box 410 | Williamsville, NY 14231-0410 | 716-631-8981
This email was sent to:
Update my info Unsubscribe
Read full article ↗
