Social Recruiting for Staffing Firms
Haley Marketing
Social Recruiting
Social Recruiting for Staffing Firms | Haley Marketing
Reach more candidates and build your staffing brand with social recruiting that combines targeted advertising, engaging content and ongoing campaign management.
Recruitment Marketing — Social Recruiting
Turn social media into a recruiting channel.
Passive candidates aren't on job boards. They're on social. Reach them where they're already spending time—and build awareness for your jobs and staffing brand.
Build My Social Recruiting Strategy
See how it works →
We filled a hard-to-staff warehouse role in two weeks with a Facebook campaign — candidates we never would have reached on Indeed. Social recruiting changed our playbook.
Recruiting Manager, Light Industrial Staffing Firm
What's included in Social Recruiting
Is Social Recruiting the right fit?
Ideal when you need to reach passive talent or fill roles job boards alone can't solve.
Explore Employment Branding →
How Social Recruiting works
Start with the candidates you need to reach. Then build, manage and refine campaigns designed to get your staffing firm in front of them.
Define Your Audience
Identify your recruiting priorities, target candidates and the opportunities or messages you need to promote.
Create Your Campaigns
Develop the targeting, messaging and creative needed to reach candidates through social media.
Put Your Brand in Front of Candidates
Launch campaigns designed to build awareness, promote opportunities and drive candidate engagement.
Improve What's Working
Track campaign performance and refine targeting, creative and spend based on the results.
social recruiting campaigns
to campaigns live
Social Recruiting pairs well with
Career Sites
Send social traffic to an apply experience built for conversion.
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Also relevantAsk Haley BlogArticle
Quick Tips for Better Social Recruiting
Mandy Wittschen · Jan 26, 2021
Quick Tips for Social Recruiting
You hear people talking about it all over the staffing industry, but what does it really mean?
Is it posting jobs to Facebook?
Having LinkedIn job slots?
Getting your team to share your jobs on Twitter?
Social is this…and A LOT more.
So what exactly is Social Recruiting?
According to SmartRecruiters, “the term social recruiting was coined in 2008 and is defined as leveraging social media sites and software in order to recruit and hire people.”
Social recruiting is NOT just posting jobs to social media. It is about using social touch points (online and even in the real world) to attract and recruit active and passive job seekers.
The Key to Successful Social Recruiting
In a word, STRATEGY!
Social recruiting is about having a strategy to capture the attention of your ideal job candidates, getting people to engage with your company and getting them interested in your jobs (or how you can help them find a better job).
With passive job seekers, social recruiting is more about creating awareness and brand building than it is about jobs and applications. It’s about connecting with people, getting them to see your company (and you recruiters) as a trusted resource, and THEN getting these people to think about new or better jobs.
With active job seekers, social recruiting is more about job advertising. It’s getting these people to find your jobs, see your organization as one they want to work with, and then getting them to apply or contact you to learn more about the jobs you offer.
Tips and Tactics for Social Recruiting
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Crush Social in 2017 (part 3): 5 Powerful Ways to Use Social Media in Recruiting
Brad Bialy · Feb 28, 2017
As an industry, we are getting MUCH better about content and social marketing. Staffing firms are offering better advice for employers and job seekers, creating more compelling imagery and sharing more consistently.
But a lot of firms still struggle. They don’t have the time (or desire) to consistently produce and share content. They don’t have the tools to simplify the process of social marketing. And with all the new platforms, changes to social media algorithms and advertising opportunities, they’re not sure where to invest time and money to generate the highest returns.
Which is exactly why I’m writing this post!
Today, I’m continuing my blog series that walks you through the biggest trends in social…and shows you what you need to be doing to maximize your social marketing and social recruiting ROI.
If you missed the first two posts in this series, here are the links:
Social Media Lessons from 2016
Using Visuals, Videos, Voice and Promotion in Social
What Are the Best Ways to Use Social Media for Recruiting in 2017?
With unemployment below 5 percent, finding talent is hard. Responses to job posts have fallen dramatically. Web traffic for most staffing firms is down 20 percent or more. And passive job seekers are harder to attract.
So how can you recruit top candidates through social?
1. Share a variety of content and resources.
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Recruitment Marketing for Staffing Firms
Haley Marketing
budget based on recruiting needs and generate more applications without unnecessary overspending.
Reach Candidates · Improve Ad ROI
Explore Programmatic Job Advertising →
Social Recruiting
Job boards only reach candidates who are actively searching. Social Recruiting reaches passive candidates where they're already spending time — turning social media into a real recruiting channel. Combine targeted advertising, engaging creative and ongoing campaign management to promote your jobs, strengthen your recruiting presence and connect with more potential candidates.
Expand Your Reach · Build Your Brand
Explore Social Recruiting →
Employment Branding
Give candidates a clearer reason to choose your staffing firm. Define your employee value proposition, strengthen recruiting messages and create a more consistent employment brand across the places candidates encounter your firm.
Differentiate Your Firm · Attract Talent
Explore Employment Branding →
Reputation Management
Take a more proactive approach to what candidates say about your staffing firm online. Collect candidate feedback, encourage positive reviews, monitor your reputation and turn positive candidate experiences into visible social proof.
Build Trust · Strengthen Your Reputation
Explore Reputation Management →
Sense & Bullhorn Automation
Get more from the recruiting automation technology you've already invested in. Use staffing-specific strategy, automation programs, custom messaging, content and ongoing management to support candidate and client communication without creating more manual marketing work for your team.
Improve Communication · Put Automation to Work
Explore Sense & Bullhorn Automation →
Why staffing firms choose Haley for recruitment marketing
We understand staffing
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Staffing Career Sites & Recruiting Websites
Haley Marketing
examples →
more job seekers into applicants
typical launch
Career Sites pair well with
Programmatic Job Advertising
Drive optimized traffic from 100+ job boards directly to your new career site.
Social Recruiting
Paid and organic social campaigns that send candidates to jobs that convert.
Employment Branding
Give candidates a reason to choose you before they hit apply.
Staffing Websites
Connect your main firm site and career site into one cohesive brand experience.
Let's build you a career site that CONVERTS.
Or explore all recruitment marketing services →
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