How does Haley Marketing write blogs for staffing firms?

Blog Writing for Staffing Firms

Haley Marketing

Blog Writing Blog Writing for Staffing Firms | Haley Marketing Staffing-specific blog content with strategy, writing, optimization, and publishing — built by writers who understand employers and job seekers. Digital Marketing — Blog Writing Turn your staffing expertise into content that gets found. Create useful, relevant content more consistently—with RogIQ Guided doing the heavy lifting and Haley Marketing's staffing experts guiding the strategy. See RogIQ Guided in Action See Blog Examples → [Insert verified blog/content marketing testimonial] Staffing Marketing Leader What's Included in Blog Writing Is Blog Writing Right for Your Staffing Firm? If content matters to your marketing—but consistently creating it keeps falling off the list—the answer is probably yes. Explore full Digital Marketing → Your Expertise. A Smarter Process. Consistent Content. RogIQ Guided allows you to publish targeted content at scale, while Haley Marketing's experts keep the strategy focused on your business. AI-powered execution. Staffing marketing expertise. Content that keeps moving. Build the Foundation We align RogIQ with your specialties, audiences, goals and brand so your content starts from the right context. Plan the Content Develop topics and content plans around staffing search intent, audience needs and your business priorities. Create & Publish RogIQ helps turn the plan into optimized blog content, with Haley Marketing oversight to keep the work on strategy and on brand. Learn & Improve Use performance insights to sharpen future topics and continually improve your content marketing. See Examples → content execution to go live Don't Let Great Blog Content Sit There. Staffing & Recruiting SEO/AIO

How Can You Drive Revenue With Your Staffing Company Blog?

Brad Smith · Jun 16, 2020

content), or you can write a lot of shorter posts on a topic and combine/repurpose those into a large pillar of content when complete. Search engines and users LOVE long-form content like this. - Create short personal videos that introduce the blog post and share that to social and with your clients – provide a link back to the website. Looking to drive sales from your staffing website? We can help! At Haley Marketing we offer a full-suite of digital marketing services for staffing companies. Whether you need help ghost-writing for your staffing blog, help with your social media marketing efforts, or need assistance with staffing SEO, we can help. Contact us today!

Idea Club: Blogging: The Critical Factor to Website Success

Haley Marketing, we write and track blog results for more than 130 staffing and recruiting firms. We know from experience what works, what doesn't, and how to make the most of a staffing firm blog. If you're not blogging, it's time to get started, and to make the decision a little easier for you, we are currently running a promotion where you'll get $4,500 in freebies when you start a new blogging program with Haley Marketing. Go here to get the details on this offer...but hurry, there's only two weeks left. Best regards, David Searns | CEO, Haley Marketing | 1-888-696-2900 Join Ask Haley on LinkedIn! Be part of the ONLY LinkedIn group dedicated to issues about sales and marketing for staffing. Join the conversation today! Haley Marketing | PO Box 410 | Williamsville, NY 14231-0410 | 716-631-8981 This email was sent to: Update my info Unsubscribe

Why Your Staffing Company Must be a Content Marketer (part 2)

David Searns · Jan 12, 2013

content sharing. Depending on your geographic location and the type of staffing you do, you may also include drop offs, seminars, webinars, and writing for local newspapers or industry associations. - Define a step-by-step process for your direct marketing activities. Diagram each touch point with a prospect in your marketing action plan. Be sure to define the places where you want follow-up calls made–content marketing is ACTIVE. This is not inbound marketing, you don’t wait for people to come to you, you pick up the phone a multiple steps in the process. - Create a spreadsheet for tracking activities and results. Content marketing should be systematic. - Divide your target marketing list into small, manageable batches. Small enough that you can guarantee 100% follow-up. Content marketing should be highly integrated with your sales efforts. - Put your plan into action. Track results weekly. - Plan to be persistent. Just like staffing is not a one call close, content marketing is not a one-touch campaign. It takes repeated content over an extended period of time to capture the attention and interest of your audience. Content Marketing is About Long-term Relationship Building Through regular relationship nurturing communication (remember, you are educating, not selling), you will positioning yourself as an expert. You will elevate your firm from being seen as a commodity, “me too” staffing firm to an industry expert that has the knowledge and experience to provide consultative solutions to tough business problems. About Haley Marketing As you might guess, content marketing is our thing. Since 1996, we’ve been educating employers how to use staffing more intelligently–and helping staffing firms to implement the marketing tactics outlined in this blog post.

What Makes a Great Blog Post?

Haley Marketing · Jun 2, 2015

We often promote blogging to clients – it’s great for SEO, driving traffic to your site, and a key resource for educating site visitors. But what is it exactly about a blog post that magically turns your website into a wealth of staffing knowledge and advice? Here are the key components to a great blog post: - Original Content Each post we publish for clients is written for them by a professional who knows how to write and understand the staffing industry. Plus, our writers must complete an online training program in search engine optimization to ensure every single post gets the best SEO value. This sort of original content is great for SEO and helps turn your potential clients into an educated audience. - Visual Appeal A blog post can go from “meh” to “Wow!” with a few design elements and key visual tactics. Keeping these in mind, all posts are styled and formatted to match your website and the industry you work in – from niche recruiting to high-level placements. Additionally, blogs that incorporate our Social Sharing program have custom header images added to every post that make a bold, visual statement about the content, and encourage site visitors to read more. - Calls to Action Getting someone to your blog post is only half the battle. Having them take an action from there is the real end goal. Haley Marketing ensures that all blog posts have calls-to-action included that generate an end result, with phrases like: – Click here to view our open positions today! – Need talented candidates now? Click here to speak to a staffing specialist. – Want to find out more about this topic and how it affects your company? Call us today! Blogging is a key component to a successful staffing site, but a GREAT blog can make all the difference between a reader and a client.