Top matchAsk Haley BlogArticle
What’s the Big Deal With Retargeting Anyway?
Becca Searns · Sep 15, 2014
have to be patient and wait until your “list” is big enough to for Google to show your ads too. But don’t worry; at the time of this post’s publication, you only needed 100 people on your list.
Once your list has grown large enough, you can setup your Google Adwords campaign with pertinent details, add a few ads that highlight why you are the best firm in town to work with, set your budget, and turn on the ads. But the great thing is, you can choose to have your ads shown to only individuals on your retargeting list.
Oh, now I get it! But how can I outsmart my competition?
Well, the best way to approach retargeting with Google AdWords is by using it as a branding opportunity. After all, retargeting only works by having your prospect visit your site first. This means that they are aware of your firm; but until you receive their first (or next) staffing order, we need to keep your firm top of mind.
But it’s possible to take your retargeting strategy a step further. If you have a healthy amount of website traffic, you can have separate lists created for different pages on your website. For example, you have one list for people that visited your payroll processing services page (potential clients?), and a separate list for people who viewed your search jobs page (potential job seekers?). Then you can deliver specific ads for these very different audiences and increase your chances that they will work with you.
If you’re interested in taking advantage of this great branding opportunity for your firm, feel free to get in touch with us to discuss starting a remarketing campaign or to take advantage of other online marketing opportunities for staffing firms.
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Also relevantAsk Haley BlogArticle
Do You Know What Retargeting Is? I Bet You Do
Haley Marketing · Aug 19, 2015
Facebook. This method is more customizable but a downside is that the e-mail address you have for a contact could be different from the e-mail address they provided to Facebook.
Why Retargeting?
Why do you want to consider retargeting? Remember our study that showed returning website visitors spent 63 seconds longer on a staffing company’s website compared to new visitors. If the retargeting ad gets a visitor back to your website, they are more than likely to spend more time on your website. When a visitor spends more time on a website, they are more likely to convert by filling out a form, applying for a job, etc.
Retargeting won’t work for everyone. A well-thought out campaign featuring the industry and location you want to target can have a lot of success at a very affordable cost. Retargeting works better when you can narrow down your target (light industrial in Chicago) and get away from being general (XYZ Staffing Company in Denver). It’s easier to make a connection when you can advertise specific jobs instead of just your company.
Haley Marketing offers a number of online advertising options, including some great retargeting campaigns.
Learn more about them today and contact our great team to get started!
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SMART Ideas WeeklyArticle
SMART IDEAS #18: Remarketing and retargeting
Brad Smith · Feb 10, 2024
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Weekly inspiration for the staffing industry
ISSUE #18 | February 10, 2024
New this Week:
• Remarketing and retargeting
• Got feedback?
• Want more ideas to drive sales?
Happy Saturday! Here is another in our “what I learned about marketing” guest post series with advice from Brad Smith, our Chief Strategy officer.
I hope you enjoy today’s SMART IDEA.
David
SMART IDEA #18: Remarketing and retargeting
Brad Smith | Chief Strategy Officer
Listen up, marketers – because I've got a game-changing strategy for you in 2024.
Remarketing and retargeting ad campaigns.
Sure, it’s nothing new.
But trust me. Once you start implementing this very affordable advertising, you'll wonder how you ever survived without it.
By evaluating Google Analytics on hundreds of staffing company websites, we've discovered that return visitors to your website are like golden nuggets waiting to be harvested. They're already interested in what you have to offer, and they're just a few steps away from converting.
But here's the kicker.
Staffing and recruiting isn't a one-call or one-visit close. And when someone comes back to your website, they are TWICE AS LIKELY to take an action—meaning contact you about your services or apply to a job.
Enter the remarketing or retargeting campaign. These powerful tools will keep your brand top-of-mind and ensure you're there at the right moment – when the current provider drops the ball or when a top-tier candidate needs help finding a perfect assignment.
Think of it like being that reliable friend who swoops in just when you're needed most!
Here's the best part: Remarketing and retargeting campaigns are a low-cost way to stay in front of people that you've already spent a pretty penny to reach.
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12 Strategies To Level Up Your Marketing: Part 6 – Building Trust With Your Prospects
David Searns · Apr 20, 2023
a sales call
- Product/service education
- Credibility building (sharing performance metrics, testimonials)
- Onboarding a new client
- Service feedback
- Assignment extension
- Cross-selling
Retargeting PPC ads
Have your ads “follow” people who have visited your website. You can do retargeting on Google (through their network of millions of websites), Facebook, LinkedIn, and other social media.
Use retargeting to:
- Reinforce your positioning
- Promote specific services
- Offer educational content
- Invite past website visitors to events
- Encourage candidates to apply
- Remind employers of the value of your staffing services
With lead nurturing, your goal is to find ways to stay in touch that demonstrate your value, strengthen your positioning, build trust, and increase demand for your services—without being pushy. Nurturing will build irresistible relationships with your ideal clients by integrating the right content, messaging, delivery tools, and timing.
Up Next: 12 Strategies To Level Up Your Marketing: Part 7 – Mastering Recruitment Marketing
Don’t want to wait? Download the entire LEVEL UP eBook here for free!
Need help LEVELING UP your marketing?
Sign up for the Big Ideas Newsletter for our latest marketing insights – or let us create a free list of marketing ideas specifically for your staffing or recruiting firm.
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The Case of the Disappearing Website Visitor: How Haley Marketing’s Retargeting Strategy Increased This Firm’s Traffic by 145.29%
Haley Marketing · Jun 13, 2023
showed interest in Venteon’s jobs or staffing services.
- Designing ads to match the look and feel of Venteon’s website, creating further brand consistency and a higher potential for recognition.
Overall, we crafted this solution with the intent of converting more website visitors and making Venteon’s marketing efforts more profitable and impactful.
The Results
A short four weeks after the launch of the new retargeting campaign, Venteon began to see a massive impact:
- Website users increased by 96.8%
- Page views increased by 55.75%
- Traffic to the website’s Home page – the destination of the new retargeting ads – increased by 145.29%!
- Traffic to the website’s Career Portal increased by 23.46%
- Traffic to the website’s Contact page – a key conversion pathway – increased by 36.84%
The numbers speak for themselves: Strategic retargeted ads have succeeded in pulling curious prospects back to Venteon’s website and clearing the path for increased conversions.
Wondering Where Your Website Visitors Went?
Sometimes new visitors need a gentle push to fully explore all the ways your staffing agency can help them. From PPC to SEO, from social media strategy to a brand-new website, Haley Marketing’s digital marketing solutions can support your team in driving traffic, redirecting leads, and keeping your business top of mind. Reach out to our team today to learn more!
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